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Doodle vs Google Optimize

Doodle logo

Doodle

Software

Find the best time for anything

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Doodle free plan restricted to one active poll and one booking page with 10-slot limit; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Doodle covers Group polls, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Doodle and Google Optimize actually diverge.

Attributes where Doodle and Google Optimize differ
AttributeDoodleGoogle Optimize
Pricing modelUnknownfreemium
PlatformsWeb, Mobile (iOS, Android)Web
Founded20071998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Doodle

  • Group polls
  • 1:1 scheduling
  • Booking pages
  • Calendar sync
  • Time zone support
  • Google Calendar
  • Outlook
  • Zoom

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Doodle

  • Schedulingnot Google Optimize
  • Appointment bookingnot Google Optimize
  • Time trackingnot Google Optimize
  • Resource managementnot Google Optimize
  • Team coordinationnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Doodle
  • Personalising page content for defined audience segmentsnot Doodle
  • Redirect tests between alternative landing page URLsnot Doodle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Doodle

  • Free plan restricted to one active poll and one booking page with 10-slot limit
  • Free users see excessive advertisements on booking pages
  • Limited customization options for poll types and response formats
  • Mobile app experiences bugs and has less polished interface than desktop version

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Doodle

Free

No published plan breakdown. See the Doodle review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Doodle if

  • You need group polls.
  • You want to start without paying.
  • You work on Web, Mobile (iOS, Android).
  • You also want 1:1 scheduling.
Doodle review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Doodle or Google Optimize better?
Neither clearly leads. Doodle starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Doodle or Google Optimize?
Doodle starts at Free and Google Optimize at Free.
Does Doodle or Google Optimize run on more platforms?
Doodle runs on Web, Mobile (iOS, Android). Google Optimize runs on Web.
Can I use Doodle for free?
Both have a free tier, so you can try either at no cost before committing.
What is Doodle best used for?
Doodle is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Google Optimize is typically brought in for.
What can Doodle do that Google Optimize cannot?
Doodle covers Group polls, 1:1 scheduling, Booking pages, Calendar sync. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.

Answered from the vendors’ own pages

Doodle: Does Doodle offer a free plan?

Yes. Doodle's free plan includes one active group poll, one booking page, and one 1:1 meeting, limited to 10 slots per poll with ads displayed. Premium plans start at $15/month.

Source
Doodle: What are Doodle's pricing plans?

Professional plan costs $15/month (or $132/year). Team plan costs $19.95/user/month (or $8.95/user/month billed annually) with a two-seat minimum.

Source
Doodle: Does Doodle integrate with calendar apps?

Yes. Doodle integrates with Google Calendar and Outlook Calendar to prevent double-bookings. Slack integration allows poll creation and sharing directly in Slack channels.

Source
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Related pages

More on Doodle

More on Google Optimize

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