Softwr

Software · head to head

Booker by Mindbody vs Google Optimize

Booker by Mindbody logo

Booker by Mindbody

Software

Complete spa management solution

From
$129/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Booker by Mindbody only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Booker by Mindbody covers Online booking, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Booker by Mindbody and Google Optimize actually diverge.

Attributes where Booker by Mindbody and Google Optimize differ
AttributeBooker by MindbodyGoogle Optimize
Starting price$129/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20011998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booker by Mindbody

  • Online booking
  • Client management
  • Point of sale
  • Inventory tracking
  • Marketing automation
  • Gift cards
  • Packages & memberships
  • Reporting & analytics

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Booker by Mindbody

  • Booking and managing appointments for spas and salonsnot Google Optimize
  • Running point of sale, payments and staff scheduling in one systemnot Google Optimize
  • Listing a business on the Mindbody consumer app to attract clientsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Booker by Mindbody
  • Personalising page content for defined audience segmentsnot Booker by Mindbody
  • Redirect tests between alternative landing page URLsnot Booker by Mindbody

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booker by Mindbody

  • Only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • The Starter plan limits staff logins and provides basic reporting only
  • Marketing automation, reviews and referrals, and unlimited two way text messaging are restricted to the Ultimate tier
  • The Messenger AI chatbot is a paid add on even on the higher tiers

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Booker by Mindbody

$129/month
  • Essential$129/month
    • Online booking
    • Client management
    • POS
  • Accelerate$259/month
    • Everything in Essential
    • Advanced marketing
    • Inventory management
  • Ultimate$399/month
    • Everything in Accelerate
    • Premium support
    • Advanced analytics

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Booker by Mindbody if

  • You need online booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.
Booker by Mindbody review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Booker by Mindbody or Google Optimize better?
Neither clearly leads. Booker by Mindbody starts at $129/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booker by Mindbody or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $129/month for Booker by Mindbody and Free for Google Optimize.
Does Booker by Mindbody or Google Optimize run on more platforms?
Booker by Mindbody runs on Web, Ios, Android, Api. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Booker by Mindbody starts at $129/month.
What is Booker by Mindbody best used for?
Booker by Mindbody is most often used for booking and managing appointments for spas and salons, running point of sale, payments and staff scheduling in one system, listing a business on the mindbody consumer app to attract clients. Of those, booking and managing appointments for spas and salons and running point of sale, payments and staff scheduling in one system are not what Google Optimize is typically brought in for.
What can Booker by Mindbody do that Google Optimize cannot?
Booker by Mindbody covers Online booking, Client management, Point of sale, Inventory tracking. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Google Analytics, Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Booker by Mindbody

More on Google Optimize

Keep looking

Other head to heads