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Software · head to head

GlossGenius vs Google Optimize

GlossGenius logo

GlossGenius

Software

Beautiful booking for beauty pros

From
$24/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: GlossGenius card payments are charged at a flat 2.6 percent, and instant payouts cost a further 1.8 percent; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: GlossGenius covers Custom booking pages, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which GlossGenius and Google Optimize actually diverge.

Attributes where GlossGenius and Google Optimize differ
AttributeGlossGeniusGoogle Optimize
Starting price$24/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20161998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GlossGenius

  • Custom booking pages
  • Payment processing
  • Client management
  • Automated reminders
  • Marketing tools
  • Website builder
  • Reports & insights
  • Gift cards

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GlossGenius

  • Appointment booking and calendar management for salonsnot Google Optimize
  • Card payments and tipping at the chairnot Google Optimize
  • Client records, forms and waiversnot Google Optimize
  • Memberships and prepaid packagesnot Google Optimize
  • Medspa charting and photo markup on the clinical plansnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot GlossGenius
  • Personalising page content for defined audience segmentsnot GlossGenius
  • Redirect tests between alternative landing page URLsnot GlossGenius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GlossGenius

  • Card payments are charged at a flat 2.6 percent, and instant payouts cost a further 1.8 percent
  • Forms and waivers, waitlists and Google booking need the Gold plan at $56 a month
  • Team analytics, custom commissions and unlimited team members require Platinum at $168 a month
  • The medspa plans start where the beauty Platinum plan does, at $168 a month, rising to $298 for the full clinical suite
  • Payroll is a separate add-on at $40 a month plus $6 per staff member

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

GlossGenius

$24/month
  • Standard$24/month
    • Custom booking site
    • Unlimited appointments
    • Client management
  • Gold$48/month
    • Everything in Standard
    • Marketing suite
    • Advanced analytics

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose GlossGenius if

  • You need custom booking pages.
  • You work on Web, Ios, Android.
  • You also want payment processing.
GlossGenius review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is GlossGenius or Google Optimize better?
Neither clearly leads. GlossGenius starts at $24/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GlossGenius or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $24/month for GlossGenius and Free for Google Optimize.
Does GlossGenius or Google Optimize run on more platforms?
GlossGenius runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. GlossGenius starts at $24/month.
What is GlossGenius best used for?
GlossGenius is most often used for appointment booking and calendar management for salons, card payments and tipping at the chair, client records, forms and waivers, memberships and prepaid packages. Of those, appointment booking and calendar management for salons and card payments and tipping at the chair are not what Google Optimize is typically brought in for.
What can GlossGenius do that Google Optimize cannot?
GlossGenius covers Custom booking pages, Payment processing, Client management, Automated reminders. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.
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