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Software · head to head

Google Optimize vs Setmore

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Setmore logo

Setmore

Software

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Google Optimize covers A/B testing, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which Google Optimize and Setmore actually diverge.

Attributes where Google Optimize and Setmore differ
AttributeGoogle OptimizeSetmore
Pricing modelfreemiumsubscription
PlatformsWebWeb, iOS, Android
Founded19982008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Setmore
  • Personalising page content for defined audience segmentsnot Setmore
  • Redirect tests between alternative landing page URLsnot Setmore

Setmore

  • Online appointment and booking managementnot Google Optimize
  • Service provider scheduling platformnot Google Optimize
  • Customer communication via email and SMS remindersnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Questions people ask

Is Google Optimize or Setmore better?
Neither clearly leads. Google Optimize starts at Free and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Setmore?
Google Optimize starts at Free and Setmore at Free.
Does Google Optimize or Setmore run on more platforms?
Google Optimize runs on Web. Setmore runs on Web, iOS, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Setmore is typically brought in for.
What can Google Optimize do that Setmore cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Cloud deployment, Web support.
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Related pages

More on Google Optimize

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