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Nonprofit & Fundraising · head to head

Google Nonprofit Tools vs Classy

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofit & Fundraising

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Classy logo

Classy

Nonprofit & Fundraising

Platform for modern nonprofit fundraising

From
$300/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Classy email receipts come from platform rather than organization email, causing issues with spam filtering
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Classy covers Online fundraising platform.

Where they differ

Only the attributes on which Google Nonprofit Tools and Classy actually diverge.

Attributes where Google Nonprofit Tools and Classy differ
AttributeGoogle Nonprofit ToolsClassy
Starting priceFree$300/month
Pricing modelfreeUnknown
Free tierYesNo
PlatformsWeb, IOS, AndroidWeb, Mobile
CategoryNonprofit & FundraisingUnknown
Founded19982006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Classy

  • Online fundraising platform
  • Peer-to-peer fundraising
  • Event management
  • Donation management
  • Stripe
  • PayPal
  • Salesforce
  • Slack

Both cover

  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Classy
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Classy

Classy

  • Business operationsnot Google Nonprofit Tools
  • Productivitynot Google Nonprofit Tools
  • Automationnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Classy

  • Email receipts come from platform rather than organization email, causing issues with spam filtering
  • Limited customization options for donation page templates and design
  • No live phone support, only email tickets with slow response times
  • Salesforce integration reportedly has implementation issues and does not follow best practices
  • High pricing and onboarding complexity unsuitable for small organizations

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Classy

$300/month

No published plan breakdown. See the Classy review.

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Classy if

  • You need online fundraising platform.
  • You work on Web, Mobile.
  • You also want peer-to-peer fundraising.
Classy review

Questions people ask

Is Google Nonprofit Tools or Classy better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Classy at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Classy?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and $300/month for Classy.
Does Google Nonprofit Tools or Classy run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. Classy runs on Web, Mobile.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Classy starts at $300/month.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for getting google workspace, ad grants and youtube nonprofit features for a registered charity, running a donation-funded organization on google's productivity and advertising tools at reduced cost. Of those, getting google workspace, ad grants and youtube nonprofit features for a registered charity and running a donation-funded organization on google's productivity and advertising tools at reduced cost are not what Classy is typically brought in for.
What can Google Nonprofit Tools do that Classy cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Classy covers Online fundraising platform, Peer-to-peer fundraising, Event management, Donation management. Both handle Web support, IOS support, Android support.

Answered from the vendors’ own pages

Classy: What is the pricing structure for Classy/GoFundMe Pro?

GoFundMe Pro pricing is custom and enterprise-based, starting around $300+ per month plus per-transaction platform fees. Organizations typically sign annual subscriptions with tiered pricing based on feature set and fundraising volume, with multi-year contracts locking in commitments.

Source
Classy: Does Classy integrate with Salesforce?

Yes, GoFundMe Pro (Classy) offers deep Salesforce integration with real-time sync of donations, supporters, and campaigns to Salesforce. Data syncs to Gift Transactions, Gift Commitments, and Person Accounts for unified donor insights.

Source
Classy: How customizable are donation pages on Classy?

Classy offers limited design customization for donation pages, with most campaigns using similar templates. While organizations can build highly branded experiences, there are constraints compared to some competitors.

Source
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Related pages

More on Google Nonprofit Tools

More on Classy

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