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Nonprofits · head to head

Google Nonprofit Tools vs Kindful

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Kindful logo

Kindful

Nonprofits

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Kindful covers Online donation forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and Kindful actually diverge.

Attributes where Google Nonprofit Tools and Kindful differ
AttributeGoogle Nonprofit ToolsKindful
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, IOS, AndroidWeb, Mobile-responsive
Founded19982014

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Stripe
  • PayPal
  • Mailchimp
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Kindful
  • Online advertising credits through Google Ad Grantsnot Kindful
  • YouTube monetization for nonprofit contentnot Kindful

Kindful

  • Donation and fundraising managementnot Google Nonprofit Tools
  • Nonprofit donor relationship managementnot Google Nonprofit Tools
  • Grant and donation trackingnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Questions people ask

Is Google Nonprofit Tools or Kindful better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Kindful at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Kindful?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for Kindful.
Does Google Nonprofit Tools or Kindful run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. Kindful runs on Web, Mobile-responsive.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Kindful starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what Kindful is typically brought in for.
What can Google Nonprofit Tools do that Kindful cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Both handle Web support.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Kindful: How much does Kindful cost?

Kindful does not publish pricing on its website. Contact their sales team at 888-854-3230 or [email protected], or schedule a demo to receive a custom quote.

Source
Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Kindful: Does Kindful offer transaction fees for donations?

Transaction fee information is not disclosed on the website. Contact Kindful sales for details on payment processing costs.

Source
Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
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