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Google Nonprofit Tools vs Network for Good

Google Nonprofit Tools logo

Google Nonprofit Tools

Software

Free Google tools for nonprofits

From
Free
Rated
-
Network for Good logo

Network for Good

Software

Fundraising software for nonprofits

From
On request
Rated
-

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Network for Good network for Good is now sold as Bonterra Network for Good, and Bonterra's own fundraising and engagement pricing page publishes no figure for it
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Network for Good covers Online donations.

Where they differ

Only the attributes on which Google Nonprofit Tools and Network for Good actually diverge.

Attributes where Google Nonprofit Tools and Network for Good differ
AttributeGoogle Nonprofit ToolsNetwork for Good
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, IOS, AndroidWeb, Mobile-responsive
Founded19982000

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier
  • IOS support

Only in Network for Good

  • Online donations
  • Donor management
  • Peer-to-peer campaigns
  • Email marketing
  • Stripe
  • PayPal
  • Salesforce
  • Mailchimp

Both cover

  • Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Network for Good
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Network for Good

Network for Good

  • Business operationsnot Google Nonprofit Tools
  • Productivitynot Google Nonprofit Tools
  • Automationnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Network for Good

  • Network for Good is now sold as Bonterra Network for Good, and Bonterra's own fundraising and engagement pricing page publishes no figure for it

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Network for Good

On request
  • Essential$70/month
    • Online donations
    • Donor management
  • Professional$150/month
    • Peer-to-peer campaigns
    • Email marketing
    • Reports

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.

Choose Network for Good if

  • You need online donations.
  • You work on Web, Mobile-responsive.
  • You also want donor management.

Questions people ask

Is Google Nonprofit Tools or Network for Good better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Network for Good at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Network for Good?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for Network for Good.
Does Google Nonprofit Tools or Network for Good run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. Network for Good runs on Web, Mobile-responsive.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Network for Good starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for getting google workspace, ad grants and youtube nonprofit features for a registered charity, running a donation-funded organization on google's productivity and advertising tools at reduced cost. Of those, getting google workspace, ad grants and youtube nonprofit features for a registered charity and running a donation-funded organization on google's productivity and advertising tools at reduced cost are not what Network for Good is typically brought in for.
What can Google Nonprofit Tools do that Network for Good cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, YouTube. Network for Good covers Online donations, Donor management, Peer-to-peer campaigns, Email marketing. Both handle Analytics, Web support.

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