Software · head to head
Cause IQ vs Google Nonprofit Tools
The short version
- Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
- Each has a real cost: Cause IQ pricing is not published; Google Nonprofit Tools governmental entities and organizations are not eligible
- They diverge on capability: Cause IQ covers Donor management, Google Nonprofit Tools covers Email and collaboration.
Where they differ
Only the attributes on which Cause IQ and Google Nonprofit Tools actually diverge.
| Attribute | Cause IQ | Google Nonprofit Tools |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | free |
| Free tier | No | Yes |
| Platforms | Web | Web, IOS, Android |
| Founded | 2013 | 1998 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cause IQ
- Donor management
- Event management
- Online giving
- Volunteer tracking
- Stripe
- PayPal
- Salesforce
- Google Analytics
Only in Google Nonprofit Tools
- Email and collaboration
- Cloud storage
- Ad Grants
- Analytics
- YouTube
- Search Console
- Google Workspace apps
- Zapier
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Cause IQ
- Prospect research across nonprofit organisationsnot Google Nonprofit Tools
- Benchmarking a nonprofit client against peersnot Google Nonprofit Tools
- Building target lists for firms serving the sectornot Google Nonprofit Tools
- Enriching existing records with nonprofit financial datanot Google Nonprofit Tools
Google Nonprofit Tools
- Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Cause IQ
- Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Cause IQ
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cause IQ
- Pricing is not published
- Sold to firms selling into the nonprofit sector rather than to nonprofits running their own operations
Google Nonprofit Tools
- Governmental entities and organizations are not eligible
- Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
- Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
- The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
- Eligibility requirements vary by country, and every account must pass verification before access is granted
Pricing, plan by plan
Cause IQ
On request- Standard$95/month
- Donor management
- Event management
- Advanced$200/month
- Prospect research
- Fundraising reports
- Advanced analytics
Google Nonprofit Tools
Free- Nonprofit ProgramFree
- Google Workspace
- Gmail
- Drive
Which should you pick?
Choose Google Nonprofit Tools if
- You need email and collaboration.
- You want to start without paying.
- You work on Web, IOS, Android.
- You also want cloud storage.
Questions people ask
- Is Cause IQ or Google Nonprofit Tools better?
- Neither clearly leads. Cause IQ starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cause IQ or Google Nonprofit Tools?
- Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for Cause IQ and Free for Google Nonprofit Tools.
- Does Cause IQ or Google Nonprofit Tools run on more platforms?
- Cause IQ runs on Web. Google Nonprofit Tools runs on Web, IOS, Android.
- Can I use Google Nonprofit Tools for free?
- Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Cause IQ starts at On request.
- What is Cause IQ best used for?
- Cause IQ is most often used for prospect research across nonprofit organisations, benchmarking a nonprofit client against peers, building target lists for firms serving the sector, enriching existing records with nonprofit financial data. Of those, prospect research across nonprofit organisations and benchmarking a nonprofit client against peers are not what Google Nonprofit Tools is typically brought in for.
- What can Cause IQ do that Google Nonprofit Tools cannot?
- Cause IQ covers Donor management, Event management, Online giving, Volunteer tracking. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Web support.
Answered from the vendors’ own pages
Cause IQ: Does Cause IQ offer a free plan?
Yes. Cause IQ offers a free plan with basic nonprofit searches using 8 filters and limited profile access. Core and Pro plans are paid subscriptions.
SourceCause IQ: What is included in Cause IQ's pricing?
Core Plan costs $349/month (or $199/month for 501(c)(3) nonprofits) with access to 400+ filters. Pro Plan costs $5,988/year with three user licenses and unlimited exports. Annual discounts available.
SourceCause IQ: Does Cause IQ integrate with Salesforce?
Yes. Cause IQ provides direct Salesforce integration to create, update, and enrich Leads, Contacts, and Accounts with nonprofit data. Bulk operations and field mapping are supported.
SourceCause IQ: Does Cause IQ have an API?
Yes. Cause IQ provides a REST API that returns JSON responses. The API allows programmatic searches for nonprofits, EIN lookups, and access to over 400 organization fields.
SourceCause IQ: How much nonprofit data does Cause IQ contain?
Cause IQ aggregates data from over a dozen sources covering 1.73 million organizations, 9.86 million people (board members and key personnel), and 52,143 vendor profiles.
Source