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Email Marketing · head to head

GetResponse vs Keila

GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite
Keila logo

Keila

Email Marketing

AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GetResponse and Keila actually diverge.

Attributes where GetResponse and Keila differ
AttributeGetResponseKeila
Pricing modelsubscriptionPer month by emails sent
PlatformsWebWeb, Linux, Self-hosted

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetResponse

Nothing recorded that Keila does not also cover.

Only in Keila

  • Priced by emails sent
  • Bring your own sender
  • Self-hosting
  • EU hosting
  • Sign-up forms
  • Segmentation
  • Markdown and block editor
  • Multiple projects

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Keila
  • Monetizing online courses with zero transaction fees to creatorsnot Keila
  • Charging subscriptions for premium newsletters from independent writersnot Keila
  • Coordinating promotional campaigns across sales funnels and channelsnot Keila
  • Capturing B2B leads through landing pages and signup formsnot Keila

Keila

  • A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot GetResponse
  • A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot GetResponse
  • A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot GetResponse
  • An agency running several separate client lists that does not want to pay per project or per additional listnot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Keila

  • There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
  • The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
  • It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
  • Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.

Pricing, plan by plan

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Keila

Free
  • Self-hostedFree
    • AGPL-3.0-or-later licence with no fee
    • Official Docker image and sample compose file
    • You supply hosting and a sending backend
  • Keila XS$8/month
    • Two thousand emails per month
    • Unlimited contacts and projects
    • Send with Keila or bring your own email server
  • Keila M$32/month
    • Fifteen thousand emails per month
    • Unlimited contacts and projects
    • Sign-up forms and segmentation
  • Keila XXL$256/month
    • Two hundred and fifty thousand emails per month
    • Unlimited contacts and projects
    • Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails

Which should you pick?

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Choose Keila if

  • You need priced by emails sent.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted.
  • You also want bring your own sender.
Keila review

Questions people ask

Is GetResponse or Keila better?
Neither clearly leads. GetResponse starts at Free and Keila at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Keila?
GetResponse starts at Free and Keila at Free.
Does GetResponse or Keila run on more platforms?
GetResponse runs on Web. Keila runs on Web, Linux, Self-hosted.
Can I use GetResponse for free?
Both have a free tier, so you can try either at no cost before committing.
What is GetResponse best used for?
GetResponse is most often used for recovering lost sales from abandoned shopping carts automatically, monetizing online courses with zero transaction fees to creators, charging subscriptions for premium newsletters from independent writers, coordinating promotional campaigns across sales funnels and channels. Of those, recovering lost sales from abandoned shopping carts automatically and monetizing online courses with zero transaction fees to creators are not what Keila is typically brought in for.
What can GetResponse do that Keila cannot?
Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting.

Answered from the vendors’ own pages

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Keila: Is Keila free?

The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.

GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Keila: How is the hosted service priced?

By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.

GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
Keila: Can I use my own email provider?

Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.

GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
Keila: Are there discounts?

Pentacent offers reduced rates to nonprofits and open source projects on request.

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