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Software · head to head

Genbook vs Squire

Genbook logo

Genbook

Software

Online booking and business growth for salons

From
$29/month
Rated
-
Full reviewWebsite
Squire logo

Squire

Software

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Genbook limited documentation and onboarding tutorials for new users; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: Genbook covers Review collection, Squire covers Walk-in queue.

Where they differ

Only the attributes on which Genbook and Squire actually diverge.

Attributes where Genbook and Squire differ
AttributeGenbookSquire
Starting price$29/month$30/month
PlatformsWeb, MobileWeb, Ios, Android
Founded20062015

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Genbook

  • Review collection
  • Client management
  • Payment processing
  • Marketing campaigns
  • Reputation management
  • Calendar sync
  • Mobile apps
  • Facebook

Only in Squire

  • Walk-in queue
  • Point of sale
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Business analytics
  • Instagram

Both cover

  • Online booking
  • Google
  • Yelp
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Genbook

  • Getting more clientsnot Squire
  • Managing reviewsnot Squire
  • Online bookingnot Squire
  • Building reputationnot Squire

Squire

  • Barbershop managementnot Genbook
  • Walk-in handlingnot Genbook
  • Team payrollnot Genbook
  • Client bookingnot Genbook

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Genbook

  • Limited documentation and onboarding tutorials for new users
  • Customer support responsiveness can be slow or unreliable
  • Limited flexibility in rebooking timeframes and appointment management
  • Competitors offer additional features like HIPAA-compliant SOAP notes at lower prices

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Genbook

$29/month

No published plan breakdown. See the Genbook review.

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Genbook if

  • You need review collection.
  • You work on Web, Mobile.
  • You also want client management.
Genbook review

Choose Squire if

  • You need walk-in queue.
  • You work on Web, Ios, Android.
  • You also want point of sale.
Squire review

Questions people ask

Is Genbook or Squire better?
Neither clearly leads. Genbook starts at $29/month and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Genbook or Squire?
Genbook starts at $29/month and Squire at $30/month.
Does Genbook or Squire run on more platforms?
Genbook runs on Web, Mobile. Squire runs on Web, Ios, Android.
What is Genbook best used for?
Genbook is most often used for getting more clients, managing reviews, online booking, building reputation. Of those, getting more clients and managing reviews are not what Squire is typically brought in for.
What can Genbook do that Squire cannot?
Genbook covers Review collection, Client management, Payment processing, Marketing campaigns. Squire covers Walk-in queue, Point of sale, Team management, Instant payouts. Both handle Online booking, Google, Yelp, PCI DSS.

Answered from the vendors’ own pages

Genbook: What does Genbook cost?

Genbook starts at $29 per month with different tiers available for businesses with varying needs.

Source
Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Genbook: What support options are available?

Genbook offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative, and chat support.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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