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Beauty · head to head

SalonTarget vs Squire

SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SalonTarget no pricing information available on website, requires contacting sales; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: SalonTarget covers Client retention alerts, Squire covers Online booking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SalonTarget and Squire actually diverge.

Attributes where SalonTarget and Squire differ
AttributeSalonTargetSquire
Starting price$99/month$30/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Ios, Android
Founded20162015

Identical on both: free tier (No), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Only in Squire

  • Online booking
  • Walk-in queue
  • Point of sale
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Business analytics

Both cover

  • SSL encryption
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

SalonTarget

  • Appointment scheduling and online booking for salonsnot Squire
  • Point of sale with integrated paymentsnot Squire
  • Inventory tracking for retail and back barnot Squire
  • Booth renter managementnot Squire
  • Client marketing and rebooking remindersnot Squire

Squire

  • Barbershop managementnot SalonTarget
  • Walk-in handlingnot SalonTarget
  • Team payrollnot SalonTarget
  • Client bookingnot SalonTarget

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.
SalonTarget review

Choose Squire if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want walk-in queue.
Squire review

Questions people ask

Is SalonTarget or Squire better?
Neither clearly leads. SalonTarget starts at $99/month and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SalonTarget or Squire?
SalonTarget starts at $99/month and Squire at $30/month.
Does SalonTarget or Squire run on more platforms?
SalonTarget runs on Web. Squire runs on Web, Ios, Android.
What is SalonTarget best used for?
SalonTarget is most often used for appointment scheduling and online booking for salons, point of sale with integrated payments, inventory tracking for retail and back bar, booth renter management. Of those, appointment scheduling and online booking for salons and point of sale with integrated payments are not what Squire is typically brought in for.
What can SalonTarget do that Squire cannot?
SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Squire covers Online booking, Walk-in queue, Point of sale, Team management. Both handle SSL encryption, Data encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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