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Beauty · head to head

Bookeo vs Squire

Bookeo logo

Bookeo

Beauty

Appointment scheduling for service businesses

From
Free
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Bookeo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: Bookeo covers Online booking widget, Squire covers Online booking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bookeo and Squire actually diverge.

Attributes where Bookeo and Squire differ
AttributeBookeoSquire
Starting priceFree$30/month
Pricing modelsubscriptionUnknown
Free tierYesNo
Founded20082015

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bookeo

  • Online booking widget
  • Calendar management
  • Payment integration
  • Email reminders
  • SMS reminders
  • Custom booking forms
  • Staff scheduling
  • Reporting

Only in Squire

  • Online booking
  • Walk-in queue
  • Point of sale
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Business analytics

Both cover

  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bookeo

  • Online appointment booking for consultants, therapists and photographersnot Squire
  • Managing staff calendars and per consultant availabilitynot Squire
  • Collecting digital waivers and sending SMS booking remindersnot Squire

Squire

  • Barbershop managementnot Bookeo
  • Walk-in handlingnot Bookeo
  • Team payrollnot Bookeo
  • Client bookingnot Bookeo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bookeo

  • Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
  • The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
  • Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
  • SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
  • Digital waivers are a separate add on starting at $9 per month for 200 waivers

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Bookeo

Free
  • Solo$14.95/month
    • 1 consultant
    • 1 staff login
    • 200 bookings per month
  • Small$29.95/month
    • 3 consultants
    • 3 staff logins
    • 1,000 bookings per month
  • Standard$39.95/month
    • 20 consultants
    • 20 staff logins
    • 1,000 bookings per month
  • Large$79.95/month
    • 40 consultants
    • 40 staff logins
    • 2,000 bookings per month

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Bookeo if

  • You need online booking widget.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Bookeo review

Choose Squire if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want walk-in queue.
Squire review

Questions people ask

Is Bookeo or Squire better?
Neither clearly leads. Bookeo starts at Free and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bookeo or Squire?
Bookeo has a free tier; the other does not. Paid plans start at Free for Bookeo and $30/month for Squire.
Does Bookeo or Squire run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bookeo for free?
Yes. Bookeo has a free tier, so you can try it without paying. Squire starts at $30/month.
What is Bookeo best used for?
Bookeo is most often used for online appointment booking for consultants, therapists and photographers, managing staff calendars and per consultant availability, collecting digital waivers and sending sms booking reminders. Of those, online appointment booking for consultants, therapists and photographers and managing staff calendars and per consultant availability are not what Squire is typically brought in for.
What can Bookeo do that Squire cannot?
Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. Squire covers Online booking, Walk-in queue, Point of sale, Team management. Both handle PCI DSS, SSL encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bookeo: What are the Bookeo Appointments pricing tiers?

Bookeo offers five tiered plans: Solo ($14.95/month for 1 consultant, 200 bookings), Small ($29.95 for 3 consultants, 1,000 bookings), Standard ($39.95 for 20 consultants, 1,000 bookings), Large ($79.95 for 40 consultants, 2,000 bookings), and X-large ($119.95 for 60 consultants, 3,000 bookings).

Source
Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Bookeo: How many staff logins does each Bookeo plan include?

Staff logins match consultant counts: Solo includes 1, Small includes 3, Standard includes 20, Large includes 40, and X-large includes 60 staff logins.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Bookeo: What is Bookeo's free trial?

Bookeo offers a 30-day free trial with no credit card required. All paid plans also include a 30-day money-back guarantee.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Bookeo: Can I add digital waivers and SMS to Bookeo?

Yes. Digital waivers are available as an add-on starting at $9/month for 200 waivers, scaling to $249/month for 10,000 waivers. SMS/FAX credits cost $0.09 per credit with bundle options up to 10,000 credits for $249/month.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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