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Marketing · head to head

Funnel.io vs Mailgun

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailgun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Mailgun free tier limited to 100 emails per day, restricting high-volume use cases
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Mailgun actually diverge.

Attributes where Funnel.io and Mailgun differ
AttributeFunnel.ioMailgun
Starting price$300/monthFree
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded2015Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Mailgun

Nothing recorded that Funnel.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Mailgun
  • Exporting blended marketing data to BI tools and warehousesnot Mailgun

Mailgun

  • Transactional email delivery and SMTP relaynot Funnel.io
  • Email marketing at scale for developers and enterprisesnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Mailgun if

  • You want to start without paying.
Mailgun review

Questions people ask

Is Funnel.io or Mailgun better?
Neither clearly leads. Funnel.io starts at $300/month and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Mailgun?
Mailgun has a free tier; the other does not. Paid plans start at $300/month for Funnel.io and Free for Mailgun.
Does Funnel.io or Mailgun run on more platforms?
Funnel.io runs on Web, Mobile, Api. Mailgun runs on Web.
Can I use Mailgun for free?
Yes. Mailgun has a free tier, so you can try it without paying. Funnel.io starts at $300/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Mailgun is typically brought in for.
What can Funnel.io do that Mailgun cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
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