Software · head to head
FullStory vs Unleashed
The short version
- Only FullStory has a free tier, so it costs nothing to try first.
- Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Unleashed limited reporting customization for specific business metrics
- They diverge on capability: FullStory covers Session replay, Unleashed covers Real-time inventory.
Where they differ
Only the attributes on which FullStory and Unleashed actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
Only in Unleashed
- Real-time inventory
- Production management
- Batch tracking
- Serial number tracking
- Xero
- QuickBooks
- Shopify
- WooCommerce
Both cover
- Salesforce
What people use each for
The jobs each tool is most often brought in to do.
FullStory
- User experience analysisnot Unleashed
- Bug reproductionnot Unleashed
- Conversion optimizationnot Unleashed
- Customer supportnot Unleashed
- Product developmentnot Unleashed
Unleashed
- Production planningnot FullStory
- Batch trackingnot FullStory
- Stock managementnot FullStory
- Manufacturing analyticsnot FullStory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Unleashed
- Limited reporting customization for specific business metrics
- Cannot edit invoices once they are complete
- Mobile app has limited functionality compared to desktop version
- Advanced features like demand forecasting and bin-level stock tracking are missing or require higher-tier packages
Pricing, plan by plan
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Unleashed
On request- Small$129/month
- Core inventory
- 5 users
- Email support
- Medium$279/month
- Advanced features
- 15 users
- Priority support
- Large$549/month
- Full features
- Unlimited users
- Dedicated support
Which should you pick?
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Choose Unleashed if
- You need real-time inventory.
- You work on Web, iOS, Android.
- You also want production management.
Questions people ask
- Is FullStory or Unleashed better?
- Neither clearly leads. FullStory starts at Free and Unleashed at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FullStory or Unleashed?
- FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Unleashed.
- Does FullStory or Unleashed run on more platforms?
- FullStory runs on Web, Mobile. Unleashed runs on Web, iOS, Android.
- Can I use FullStory for free?
- Yes. FullStory has a free tier, so you can try it without paying. Unleashed starts at On request.
- What is FullStory best used for?
- FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Unleashed is typically brought in for.
- What can FullStory do that Unleashed cannot?
- FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Unleashed covers Real-time inventory, Production management, Batch tracking, Serial number tracking. Both handle Salesforce.
Answered from the vendors’ own pages
FullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceUnleashed: What are Unleashed's pricing plans?
Unleashed offers Core at $399/month and Pro at $729/month, with annual billing saving up to 10%. Additional modules like Warehouse Management ($149/mo) and Production ($69/mo) are available as add-ons.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceUnleashed: What accounting software does Unleashed integrate with?
Unleashed integrates seamlessly with Xero and QuickBooks, as well as various e-commerce and point-of-sale systems. However, integration with some platforms like Magento 2 has been reported as problematic.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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