E-commerce · head to head
FullStory vs Oberlo
The short version
- Only FullStory has a free tier, so it costs nothing to try first.
- Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Oberlo product permanently discontinued as of June 2022 and no longer available for installation or use
- They diverge on capability: FullStory covers Session replay, Oberlo covers Product sourcing.
Where they differ
Only the attributes on which FullStory and Oberlo actually diverge.
Identical on both: user rating (Not yet rated), founded (2014).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
Only in Oberlo
- Product sourcing
- Dropshipping automation
- Supplier directory
- Order fulfillment
- Inventory management
- Pricing automation
- Analytics
- Shopify integration
What people use each for
The jobs each tool is most often brought in to do.
FullStory
- User experience analysisnot Oberlo
- Bug reproductionnot Oberlo
- Conversion optimizationnot Oberlo
- Customer supportnot Oberlo
- Product developmentnot Oberlo
Oberlo
No use cases recorded yet. See the Oberlo review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Oberlo
- Product permanently discontinued as of June 2022 and no longer available for installation or use
Pricing, plan by plan
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Oberlo
On requestNo published plan breakdown. See the Oberlo review.
Which should you pick?
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Questions people ask
- Is FullStory or Oberlo better?
- Neither clearly leads. FullStory starts at Free and Oberlo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FullStory or Oberlo?
- FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Oberlo.
- Does FullStory or Oberlo run on more platforms?
- FullStory runs on Web, Mobile. Oberlo runs on Web.
- Can I use FullStory for free?
- Yes. FullStory has a free tier, so you can try it without paying. Oberlo starts at On request.
- What is FullStory best used for?
- FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Oberlo is typically brought in for.
- What can FullStory do that Oberlo cannot?
- FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Oberlo covers Product sourcing, Dropshipping automation, Supplier directory, Order fulfillment.
Answered from the vendors’ own pages
FullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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