Is Brightpearl or FullStory better?

Neither clearly leads. Brightpearl starts at $499/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Brightpearl or FullStory?

FullStory has a free tier; the other does not. Paid plans start at $499/month for Brightpearl and Free for FullStory.

Does Brightpearl or FullStory run on more platforms?

Brightpearl runs on Cloud, Web. FullStory runs on Web, Mobile.

Can I use FullStory for free?

Yes. FullStory has a free tier, so you can try it without paying. Brightpearl starts at $499/month.

What is Brightpearl best used for?

Brightpearl is most often used for retail operations management across inventory, orders and accounting, connecting ecommerce and wholesale channels to fulfilment. Of those, retail operations management across inventory, orders and accounting and connecting ecommerce and wholesale channels to fulfilment are not what FullStory is typically brought in for.

What can Brightpearl do that FullStory cannot?

Brightpearl covers Order management, Inventory management, Warehouse management, Retail accounting. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Inventory Management · head to head

Brightpearl vs FullStory

Brightpearl

Inventory Management

Retail operating system for omnichannel commerce

From: $499/month
Rated: -

Full review Website

FullStory

E-commerce

Digital experience intelligence platform

From: Free
Rated: -

Full review Website

The short version

Only FullStory has a free tier, so it costs nothing to try first.
Each has a real cost: Brightpearl no pricing is published, and every quote is described as a bespoke setup; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
They diverge on capability: Brightpearl covers Order management, FullStory covers Session replay.

Where they differ

Only the attributes on which Brightpearl and FullStory actually diverge.

Attributes where Brightpearl and FullStory differ
Attribute	Brightpearl	FullStory
Starting price	$499/month	Free
Pricing model	subscription	quote
Free tier	No	Yes
Platforms	Cloud, Web	Web, Mobile
Category	Inventory Management	E-commerce
Founded	2007	2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brightpearl

Order management
Inventory management
Warehouse management
Retail accounting
POS integration
Shopify
Amazon
eBay

Only in FullStory

Session replay
Heatmaps
Conversion funnels
User journey mapping
Error tracking
Frustration signals
Search functionality
Custom events

What people use each for

The jobs each tool is most often brought in to do.

Brightpearl

Retail operations management across inventory, orders and accountingnot FullStory
Connecting ecommerce and wholesale channels to fulfilmentnot FullStory

FullStory

User experience analysisnot Brightpearl
Bug reproductionnot Brightpearl
Conversion optimizationnot Brightpearl
Customer supportnot Brightpearl
Product developmentnot Brightpearl

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brightpearl

No pricing is published, and every quote is described as a bespoke setup
Cost is driven by business size rather than by a stated unit, so nothing can be estimated before contacting sales
The vendor frames cost as a percentage of revenue, which means the bill grows with turnover rather than with usage

FullStory

Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
Personal email addresses cannot be used for signup; business email domain required
Paid plan pricing not publicly listed, requires sales contact for quotes
Free plan has no email support, only community-based assistance
Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Brightpearl

$499/month

Core$499/month
- Order management
- Inventory management
- Basic accounting
Professional$999/month
- Unlimited channels
- Warehouse management
- Advanced reporting

FullStory

Free

FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls

Which should you pick?

Choose Brightpearl if

You need order management.
You work on Cloud, Web.
You also want inventory management.

Brightpearl review

Choose FullStory if

You need session replay.
You want to start without paying.
You work on Web, Mobile.
You also want heatmaps.

FullStory review

Questions people ask

Is Brightpearl or FullStory better?: Neither clearly leads. Brightpearl starts at $499/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brightpearl or FullStory?: FullStory has a free tier; the other does not. Paid plans start at $499/month for Brightpearl and Free for FullStory.
Does Brightpearl or FullStory run on more platforms?: Brightpearl runs on Cloud, Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?: Yes. FullStory has a free tier, so you can try it without paying. Brightpearl starts at $499/month.
What is Brightpearl best used for?: Brightpearl is most often used for retail operations management across inventory, orders and accounting, connecting ecommerce and wholesale channels to fulfilment. Of those, retail operations management across inventory, orders and accounting and connecting ecommerce and wholesale channels to fulfilment are not what FullStory is typically brought in for.
What can Brightpearl do that FullStory cannot?: Brightpearl covers Order management, Inventory management, Warehouse management, Retail accounting. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source

FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source

FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source

Brightpearl vs FullStory

Brightpearl

FullStory

The short version

Where they differ

What each one covers

Only in Brightpearl

Only in FullStory

What people use each for

Brightpearl

FullStory

Where each one falls short

Brightpearl

FullStory

Pricing, plan by plan

Brightpearl

FullStory

Which should you pick?

Choose Brightpearl if

Choose FullStory if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Brightpearl

More on FullStory

Keep looking

Other head to heads