Softwr

E-Commerce · head to head

FullStory vs Glassbox

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume
  • They diverge on capability: FullStory covers Session replay, Glassbox covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Glassbox actually diverge.

Attributes where FullStory and Glassbox differ
AttributeFullStoryGlassbox
Starting priceFreeOn request
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb, Mobile, Hybrid
CategoryE-CommerceBusiness Intelligence
Founded20142010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • ServiceNow
  • Medallia

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysis
  • Bug reproduction
  • Conversion optimization
  • Customer supportnot Glassbox
  • Product developmentnot Glassbox

Glassbox

  • User experience analysis
  • Bug reproduction
  • Conversion optimization
  • Customer journey mappingnot FullStory
  • Usability testingnot FullStory

Both are used for user experience analysis, bug reproduction, conversion optimization, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.
Glassbox review

Questions people ask

Is FullStory or Glassbox better?
Neither clearly leads. FullStory starts at Free and Glassbox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Glassbox?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Glassbox.
Does FullStory or Glassbox run on more platforms?
FullStory runs on Web, Mobile. Glassbox runs on Web, Mobile, Hybrid.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Glassbox starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, customer support and product development are not what Glassbox is typically brought in for.
What can FullStory do that Glassbox cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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