Softwr

E-Commerce · head to head

FullStory vs GoodData

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; GoodData pricing scales per workspace as customer base grows, increasing costs with scale
  • They diverge on capability: FullStory covers Session replay, GoodData covers Headless BI.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and GoodData actually diverge.

Attributes where FullStory and GoodData differ
AttributeFullStoryGoodData
Starting priceFreeOn request
Pricing modelquoteUnknown
Free tierYesNo
PlatformsWeb, MobileWeb, Cloud AWS, Cloud Azure
CategoryE-CommerceBusiness Intelligence
Founded20142007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot GoodData
  • Bug reproductionnot GoodData
  • Conversion optimizationnot GoodData
  • Customer supportnot GoodData
  • Product developmentnot GoodData

GoodData

  • Self-service analyticsnot FullStory
  • Data explorationnot FullStory
  • Ad-hoc reportingnot FullStory
  • Collaborative analysisnot FullStory
  • Embedded analyticsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Questions people ask

Is FullStory or GoodData better?
Neither clearly leads. FullStory starts at Free and GoodData at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or GoodData?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for GoodData.
Does FullStory or GoodData run on more platforms?
FullStory runs on Web, Mobile. GoodData runs on Web, Cloud AWS, Cloud Azure.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. GoodData starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what GoodData is typically brought in for.
What can FullStory do that GoodData cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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