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E-Commerce · head to head

FullStory vs Oracle Analytics Cloud

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Oracle Analytics Cloud no dedicated mobile application for on-the-go access
  • They diverge on capability: FullStory covers Session replay, Oracle Analytics Cloud covers Self-service Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Oracle Analytics Cloud actually diverge.

Attributes where FullStory and Oracle Analytics Cloud differ
AttributeFullStoryOracle Analytics Cloud
Starting priceFree$16/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb
CategoryE-CommerceBusiness Intelligence
Founded20142016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Workday

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Oracle Analytics Cloud
  • Bug reproductionnot Oracle Analytics Cloud
  • Conversion optimizationnot Oracle Analytics Cloud
  • Customer supportnot Oracle Analytics Cloud
  • Product developmentnot Oracle Analytics Cloud

Oracle Analytics Cloud

  • Self-service analyticsnot FullStory
  • Data explorationnot FullStory
  • Ad-hoc reportingnot FullStory
  • Collaborative analysisnot FullStory
  • Embedded analyticsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.

Questions people ask

Is FullStory or Oracle Analytics Cloud better?
Neither clearly leads. FullStory starts at Free and Oracle Analytics Cloud at $16/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Oracle Analytics Cloud?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $16/month for Oracle Analytics Cloud.
Does FullStory or Oracle Analytics Cloud run on more platforms?
FullStory runs on Web, Mobile. Oracle Analytics Cloud runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Oracle Analytics Cloud starts at $16/month.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Oracle Analytics Cloud is typically brought in for.
What can FullStory do that Oracle Analytics Cloud cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Both handle Salesforce.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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