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CRM · head to head

Freshsales vs Kustomer

Freshsales logo

Freshsales

CRM

Smart CRM for growing businesses

From
$19/month
Free plan
No
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Freshsales contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Freshsales covers Contact management, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Freshsales and Kustomer actually diverge.

Attributes where Freshsales and Kustomer differ
AttributeFreshsalesKustomer
Starting price$19/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Cloud
CategoryCRMCustomer Support
Founded20102015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshsales

  • Contact management
  • Lead scoring
  • Sales pipeline
  • Activity tracking
  • Email sync
  • AI insights
  • Gmail
  • Outlook

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Knowledge base
  • Analytics
  • Magento
  • Facebook
  • Instagram

Both cover

  • Workflow automation
  • Shopify
  • WhatsApp
  • SOC2
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Freshsales

  • Sales CRM with built in email, phone and chatnot Kustomer
  • Managing deals, pipelines and sales sequencesnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Freshsales
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Freshsales
  • Enterprises seeking customer 360 views and advanced workflow automationnot Freshsales

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshsales

  • Contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
  • Forecasting insights, custom modules, sandbox and audit logs are Enterprise only at $59 per user per month
  • Every published price requires annual billing
  • The Freddy AI agent is billed separately at $49 per 100 sessions
  • Branded documents are a further $19 per user add on
  • No contact limits are stated for any tier on the pricing page

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Freshsales

$19/month
  • Starter$19/month
    • Contact & account management
    • Pipeline management
  • Growth$39/month
    • Everything in Starter
    • Sales automation
    • Territory management
  • Pro$65/month
    • Everything in Growth
    • Forecasting
    • Advanced customization

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Freshsales if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want lead scoring.
Freshsales review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Freshsales or Kustomer better?
Neither clearly leads. Freshsales starts at $19/month and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshsales or Kustomer?
Freshsales starts at $19/month and Kustomer at On request.
Does Freshsales or Kustomer run on more platforms?
Freshsales runs on Web, Ios, Android. Kustomer runs on Web, Cloud.
What is Freshsales best used for?
Freshsales is most often used for sales crm with built in email, phone and chat, managing deals, pipelines and sales sequences. Of those, sales crm with built in email, phone and chat and managing deals, pipelines and sales sequences are not what Kustomer is typically brought in for.
What can Freshsales do that Kustomer cannot?
Freshsales covers Contact management, Lead scoring, Sales pipeline, Activity tracking. Kustomer covers Unified customer view, AI automation, Omnichannel, Knowledge base. Both handle Workflow automation, Shopify, WhatsApp, SOC2.

Answered from the vendors’ own pages

Freshsales: Is there a free trial for Freshsales?

Yes, Freshsales offers a 21-day free trial with no credit card required and no strings attached.

Source
Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Freshsales: How do I learn pricing for Freshsales?

Pricing is not listed on the main product pages. The site directs users to request a demo or sign up for the free trial to discuss pricing with the sales team.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Freshsales: Is a demo required to see pricing?

The site prominently features demo and trial signup options, suggesting that pricing is discussed during the sales consultation process rather than published as standard tiers.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
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