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CRM · head to head

Agile CRM vs Kustomer

Agile CRM logo

Agile CRM

CRM

All-in-one CRM, Marketing, and Service Software

From
Free
Free plan
Yes
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM limited to 10 free users with basic features only; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Agile CRM covers Contact management, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Agile CRM and Kustomer actually diverge.

Attributes where Agile CRM and Kustomer differ
AttributeAgile CRMKustomer
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, Cloud
CategoryCRMCustomer Support
Founded20092015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Zapier
  • Slack

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Shopify
  • Magento
  • Facebook

Both cover

  • Analytics
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Managing customer relationships and contactsnot Kustomer
  • Automating sales workflows and pipeline trackingnot Kustomer
  • Running email marketing campaigns and lead generationnot Kustomer
  • Building helpdesk and customer support systemsnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Agile CRM
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Agile CRM
  • Enterprises seeking customer 360 views and advanced workflow automationnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • Limited to 10 free users with basic features only
  • Email and phone support included starting at $8.99 tier
  • CRM analytics features require additional per-usage pricing for email counts

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Up to 10 users
    • 1
    • 000 Contacts & Companies
  • Starter$8.99/monthly
    • 10
    • 000 Contacts & Companies
    • 3 Plugins
  • Regular$29.99/monthly
    • 50
    • 000 Contacts & Companies
    • 50+ Plugins/Integrations
  • Enterprise$47.99/monthly
    • Unlimited Contacts & Companies
    • 50+ Plugins
    • Dedicated Account Rep

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Agile CRM or Kustomer better?
Neither clearly leads. Agile CRM starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Kustomer?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and On request for Kustomer.
Does Agile CRM or Kustomer run on more platforms?
Agile CRM runs on Web. Kustomer runs on Web, Cloud.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Agile CRM best used for?
Agile CRM is most often used for managing customer relationships and contacts, automating sales workflows and pipeline tracking, running email marketing campaigns and lead generation, building helpdesk and customer support systems. Of those, managing customer relationships and contacts and automating sales workflows and pipeline tracking are not what Kustomer is typically brought in for.
What can Agile CRM do that Kustomer cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Analytics, GDPR, Web support.

Answered from the vendors’ own pages

Agile CRM: How much does Agile CRM cost?

Agile CRM offers a free plan for up to 10 users with basic CRM, sales, and helpdesk features. Paid plans start at $8.99/user/month for the Starter tier and go up to $47.99/user/month for Enterprise with unlimited contacts and custom features. Source: https://web.archive.org/web/20241226213740/https://www.agilecrm.com/pricing

Source
Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Agile CRM: Can I upgrade or downgrade my plan at any time?

Yes, you can upgrade, downgrade, or cancel your plan at any time directly from Agile CRM's online dashboard, with no penalties or long-term contracts required.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Agile CRM: What is the uptime guarantee for paid plans?

Agile CRM offers a 99.5% uptime guarantee on all paid plans, ensuring your system is available 99.5% of the time. The platform is hosted on Google and Amazon cloud infrastructure for reliability.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
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