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Automotive · head to head

Fleetio vs Geotab

Fleetio logo

Fleetio

Automotive

Modern fleet management made easy

From
Free
Rated
-
Full reviewWebsite
Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Fleetio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fleetio priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it; Geotab specific pricing amounts not published online; contact sales required
  • They diverge on capability: Fleetio covers Vehicle tracking, Geotab covers Real-time GPS tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fleetio and Geotab actually diverge.

Attributes where Fleetio and Geotab differ
AttributeFleetioGeotab
Starting priceFree$25/month
Free tierYesNo
CategoryAutomotiveFleet Management
Founded20122000

Identical on both: pricing model (subscription), platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleetio

  • Vehicle tracking
  • Digital inspections
  • Work orders
  • Parts inventory
  • Vendor management
  • Analytics & reports
  • GPS providers
  • Accounting software

Only in Geotab

  • Real-time GPS tracking
  • Vehicle diagnostics
  • Driver behavior scoring
  • ELD compliance
  • IFTA reporting
  • Route optimization
  • Marketplace apps
  • ERP systems

Both cover

  • Maintenance scheduling
  • Fuel management
  • Fuel cards
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Fleetio

  • Fleet maintenance scheduling and vehicle inspection trackingnot Geotab
  • Managing parts inventory, work orders and fuel across a vehicle fleetnot Geotab

Geotab

  • Fleet trackingnot Fleetio
  • Driver safetynot Fleetio
  • Fuel optimizationnot Fleetio
  • Compliance managementnot Fleetio
  • Predictive maintenancenot Fleetio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleetio

  • Priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it
  • The Professional and Premium plans are billed annually only, with no monthly option
  • Tire management is excluded from both Essential and Professional
  • API access is rate limited by plan, at 50 requests a minute on Professional against 250 on Premium
  • Active automations are rationed, at 5 on Professional against 40 on Premium
  • The published per vehicle prices assume a 5 asset band, so a different fleet size is a different rate

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Pricing, plan by plan

Fleetio

Free
  • FreeFree
    • Up to 5 vehicles
    • Basic tracking
    • Service reminders
  • Pro$5/month
    • Unlimited vehicles
    • Fuel tracking
    • Inspections
  • Advanced$8/month
    • Everything in Pro
    • GPS integrations
    • Fuel card integration

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

Which should you pick?

Choose Fleetio if

  • You need vehicle tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want digital inspections.
Fleetio review

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want vehicle diagnostics.
Geotab review

Questions people ask

Is Fleetio or Geotab better?
Neither clearly leads. Fleetio starts at Free and Geotab at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleetio or Geotab?
Fleetio has a free tier; the other does not. Paid plans start at Free for Fleetio and $25/month for Geotab.
Does Fleetio or Geotab run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Fleetio for free?
Yes. Fleetio has a free tier, so you can try it without paying. Geotab starts at $25/month.
What is Fleetio best used for?
Fleetio is most often used for fleet maintenance scheduling and vehicle inspection tracking, managing parts inventory, work orders and fuel across a vehicle fleet. Of those, fleet maintenance scheduling and vehicle inspection tracking and managing parts inventory, work orders and fuel across a vehicle fleet are not what Geotab is typically brought in for.
What can Fleetio do that Geotab cannot?
Fleetio covers Vehicle tracking, Digital inspections, Work orders, Parts inventory. Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance. Both handle Maintenance scheduling, Fuel management, Fuel cards, SOC2.

Answered from the vendors’ own pages

Fleetio: How much does Fleetio cost per vehicle, and does billing frequency affect the price?

Essential costs $4 per vehicle per month when billed annually or $5 when billed monthly. Professional costs $7 per vehicle when billed annually. Premium costs $10 per vehicle when billed annually. Monthly billing is available only for the Essential plan at the higher rate.

Source
Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
Fleetio: What is included in the free trial, and how long does it last?

Fleetio offers a 14-day free trial with no credit card required. The trial includes full access to all features during the trial period.

Source
Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
Fleetio: What storage and automation limits come with each plan?

Essential includes 2.5GB storage and no automations. Professional includes 25GB storage and up to 5 automations. Premium includes 250GB storage and up to 40 automations.

Source
Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
Fleetio: How many vehicles can each plan manage?

Essential supports up to 100 vehicles. Professional and Premium both support unlimited vehicles.

Source
Fleetio: Are there add-ons available beyond the base plans?

Yes. Fleetio offers a Tools add-on starting at approximately $0.50 per piece per month, which requires a core Fleetio subscription and cannot be purchased standalone.

Source
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