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Fleet Management · head to head

Geotab vs Rent Centric

Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite
Rent Centric logo

Rent Centric

Automotive

All-in-one car rental software

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Geotab specific pricing amounts not published online; contact sales required; Rent Centric pricing not published on website, requires contacting sales or visiting dedicated pricing page
  • They diverge on capability: Geotab covers Real-time GPS tracking, Rent Centric covers Online booking engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geotab and Rent Centric actually diverge.

Attributes where Geotab and Rent Centric differ
AttributeGeotabRent Centric
Starting price$25/month$99/month
CategoryFleet ManagementAutomotive
Founded20002004

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geotab

  • Real-time GPS tracking
  • Vehicle diagnostics
  • Driver behavior scoring
  • ELD compliance
  • IFTA reporting
  • Fuel management
  • Maintenance scheduling
  • Route optimization

Only in Rent Centric

  • Online booking engine
  • Fleet management
  • Rate management
  • Contract management
  • Customer database
  • Damage tracking
  • Billing & invoicing
  • Multi-location support

Both cover

  • Fuel cards

What people use each for

The jobs each tool is most often brought in to do.

Geotab

  • Fleet trackingnot Rent Centric
  • Driver safetynot Rent Centric
  • Fuel optimizationnot Rent Centric
  • Compliance managementnot Rent Centric
  • Predictive maintenancenot Rent Centric

Rent Centric

  • Car rental companies managing fleet reservations and rental operationsnot Geotab

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Rent Centric

  • Pricing not published on website, requires contacting sales or visiting dedicated pricing page

Pricing, plan by plan

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

Rent Centric

$99/month
  • Starter$99/month
    • Up to 25 vehicles
    • Online reservations
    • Fleet tracking
  • Professional$249/month
    • Up to 100 vehicles
    • Multi-location
    • Advanced rates
  • Enterprise$undefined/month
    • Unlimited vehicles
    • White-label
    • Custom integrations

Which should you pick?

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want vehicle diagnostics.
Geotab review

Choose Rent Centric if

  • You need online booking engine.
  • You work on Web, Ios, Android, Api.
  • You also want fleet management.
Rent Centric review

Questions people ask

Is Geotab or Rent Centric better?
Neither clearly leads. Geotab starts at $25/month and Rent Centric at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geotab or Rent Centric?
Geotab starts at $25/month and Rent Centric at $99/month.
Does Geotab or Rent Centric run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
What is Geotab best used for?
Geotab is most often used for fleet tracking, driver safety, fuel optimization, compliance management. Of those, fleet tracking and driver safety are not what Rent Centric is typically brought in for.
What can Geotab do that Rent Centric cannot?
Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance. Rent Centric covers Online booking engine, Fleet management, Rate management, Contract management. Both handle Fuel cards.

Answered from the vendors’ own pages

Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
Rent Centric: How much does Rent Centric cost?

Rent Centric does not display pricing on its main website. The site references a dedicated pricing page and directs customers to call 1-866-999-1519 for pricing details, indicating use of a custom quote or contact sales model.

Source
Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
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