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Automotive · head to head

CarNow vs Geotab

CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite
Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CarNow no pricing information disclosed on website; Geotab specific pricing amounts not published online; contact sales required
  • They diverge on capability: CarNow covers Lease processing, Geotab covers Real-time GPS tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarNow and Geotab actually diverge.

Attributes where CarNow and Geotab differ
AttributeCarNowGeotab
Starting price$800/month$25/month
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
CategoryAutomotiveFleet Management
Founded20152000

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

Only in Geotab

  • Real-time GPS tracking
  • Vehicle diagnostics
  • Driver behavior scoring
  • ELD compliance
  • IFTA reporting
  • Fuel management
  • Maintenance scheduling
  • Route optimization

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CarNow

  • Automotive dealership managementnot Geotab
  • Car inventory and sales automationnot Geotab

Geotab

  • Fleet trackingnot CarNow
  • Driver safetynot CarNow
  • Fuel optimizationnot CarNow
  • Compliance managementnot CarNow
  • Predictive maintenancenot CarNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Pricing, plan by plan

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

Which should you pick?

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want vehicle diagnostics.
Geotab review

Questions people ask

Is CarNow or Geotab better?
Neither clearly leads. CarNow starts at $800/month and Geotab at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarNow or Geotab?
CarNow starts at $800/month and Geotab at $25/month.
Does CarNow or Geotab run on more platforms?
CarNow runs on Web, Mobile, Api. Geotab runs on Web, Ios, Android, Api.
What is CarNow best used for?
CarNow is most often used for automotive dealership management, car inventory and sales automation. Of those, automotive dealership management and car inventory and sales automation are not what Geotab is typically brought in for.
What can CarNow do that Geotab cannot?
CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance. Both handle Data encryption.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
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