Fleet Management · head to head
CalAmp vs Geotab
CalAmp
Fleet Management
Fleet telematics hardware and software provider that went through Chapter 11 restructuring in 2024 and is now privately held by its former lender
- From
- On request
- Rated
- -
The short version
- Each has a real cost: CalAmp the company underwent Chapter 11 restructuring and a change of ownership in 2024, and any multi-year contract should factor in the risk and uncertainty that follows a recent bankruptcy, even a fast one.; Geotab specific pricing amounts not published online; contact sales required
- They diverge on capability: CalAmp covers GPS tracking hardware, Geotab covers Real-time GPS tracking.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which CalAmp and Geotab actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Fleet Management).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CalAmp
- GPS tracking hardware
- Telematics Cloud platform
- Driver behaviour monitoring
- Asset tracking
- Partner API access
- Diagnostic alerts
Only in Geotab
- Real-time GPS tracking
- Vehicle diagnostics
- Driver behavior scoring
- ELD compliance
- IFTA reporting
- Fuel management
- Maintenance scheduling
- Route optimization
What people use each for
The jobs each tool is most often brought in to do.
CalAmp
- A software company or system integrator wanting telematics hardware and a data API to build a custom fleet application on top ofnot Geotab
- A fleet needing basic GPS tracking, driver behaviour and diagnostic alerting without a full BI-grade analytics suitenot Geotab
- An asset-heavy operation needing non-powered trailer and equipment tracking alongside vehicle telematicsnot Geotab
- A buyer specifically wanting a hardware-plus-cloud vendor rather than a software-only platform layered on third-party devicesnot Geotab
Geotab
- Fleet trackingnot CalAmp
- Driver safetynot CalAmp
- Fuel optimizationnot CalAmp
- Compliance managementnot CalAmp
- Predictive maintenancenot CalAmp
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CalAmp
- The company underwent Chapter 11 restructuring and a change of ownership in 2024, and any multi-year contract should factor in the risk and uncertainty that follows a recent bankruptcy, even a fast one.
- Pricing is entirely unpublished and combines hardware and subscription costs, making direct comparison against software-only telematics competitors harder to do cleanly.
- It has historically leaned on a software partner ecosystem rather than a single polished end-user product, so the buying experience and interface quality vary depending on which partner application sits on top of CalAmp data.
- Newer, well-capitalised competitors such as Samsara and Motive have captured significant market share with more unified hardware-software products, and CalAmp market position has weakened relative to them.
- As a private company since 2024, financial transparency that public-market buyers previously had access to (quarterly filings, analyst coverage) is now reduced.
Geotab
- Specific pricing amounts not published online; contact sales required
- Custom pricing available for larger fleet volumes
Pricing, plan by plan
CalAmp
On request- CalAmp Telematics Cloud$undefined/year
- Hardware and subscription priced together, no published rate
- Cost varies by device type, data plan and partner/direct sales channel
Geotab
$25/month- Base$25/month
- GPS tracking
- Trip history
- Engine diagnostics
- Pro$40/month
- Everything in Base
- Driver behavior
- Fuel usage
- ProPlus$55/month
- Everything in Pro
- Active tracking
- Advanced analytics
Which should you pick?
Choose CalAmp if
- You need gps tracking hardware.
- You work on Web, iOS, Android.
- You also want telematics cloud platform.
Choose Geotab if
- You need real-time gps tracking.
- You work on Web, Ios, Android, Api.
- You also want vehicle diagnostics.
Questions people ask
- Is CalAmp or Geotab better?
- Neither clearly leads. CalAmp starts at On request and Geotab at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CalAmp or Geotab?
- CalAmp starts at On request and Geotab at $25/month.
- Does CalAmp or Geotab run on more platforms?
- CalAmp runs on Web, iOS, Android. Geotab runs on Web, Ios, Android, Api.
- What is CalAmp best used for?
- CalAmp is most often used for a software company or system integrator wanting telematics hardware and a data api to build a custom fleet application on top of, a fleet needing basic gps tracking, driver behaviour and diagnostic alerting without a full bi-grade analytics suite, an asset-heavy operation needing non-powered trailer and equipment tracking alongside vehicle telematics, a buyer specifically wanting a hardware-plus-cloud vendor rather than a software-only platform layered on third-party devices. Of those, a software company or system integrator wanting telematics hardware and a data api to build a custom fleet application on top of and a fleet needing basic gps tracking, driver behaviour and diagnostic alerting without a full bi-grade analytics suite are not what Geotab is typically brought in for.
- What can CalAmp do that Geotab cannot?
- CalAmp covers GPS tracking hardware, Telematics Cloud platform, Driver behaviour monitoring, Asset tracking. Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance.
Answered from the vendors’ own pages
CalAmp: Is CalAmp still in business?
Yes. It completed a fast Chapter 11 restructuring in 2024, eliminating roughly $230 million in debt, and is now privately held by Lynrock Lake Master Fund LP.
Geotab: How is Geotab priced?
Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.
SourceCalAmp: Does CalAmp sell directly to fleets or through partners?
Both, but a significant part of its business is providing hardware and data APIs to software partners who build the end-user fleet application.
Geotab: Does Geotab include hardware in the subscription?
Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.
SourceCalAmp: Is pricing published?
No. Hardware and subscription costs are combined and quoted, varying by device type, data plan and sales channel.
Geotab: Is it easy to upgrade between Geotab plans?
Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.
SourceRelated pages
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