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Affiliate Marketing · head to head

FirstPromoter vs Kazoo

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Free plan
No
Full reviewWebsite
Kazoo logo

Kazoo

Employee Engagement

Employee engagement and recognition platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Kazoo the kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Kazoo covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Kazoo actually diverge.

Attributes where FirstPromoter and Kazoo differ
AttributeFirstPromoterKazoo
Starting price$49/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web
CategoryAffiliate MarketingEmployee Engagement
Founded20172014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Kazoo

  • Social recognition
  • Performance management
  • Goal setting
  • Learning management
  • Engagement surveys
  • Analytics dashboard
  • Mobile app
  • Customizable workflows

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Kazoo
  • Tracking referral revenue through Stripenot Kazoo
  • Paying affiliates and issuing invoicesnot Kazoo
  • Multi-tier commission structures on the higher plansnot Kazoo

Kazoo

  • Employee recognition and reward point programsnot FirstPromoter
  • Performance conversations and goal trackingnot FirstPromoter
  • Employee engagement surveys tied to recognition datanot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Kazoo

  • The kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name
  • No Kazoo-branded pricing, plan or per-employee rate remains published at the original domain

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Kazoo

On request
  • Kazoo Platform$undefined/month
    • Recognition programs
    • Performance management
    • Learning paths

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Kazoo if

  • You need social recognition.
  • You also want performance management.
Kazoo review

Questions people ask

Is FirstPromoter or Kazoo better?
Neither clearly leads. FirstPromoter starts at $49/month and Kazoo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Kazoo?
FirstPromoter starts at $49/month and Kazoo at On request.
Does FirstPromoter or Kazoo run on more platforms?
FirstPromoter runs on Web (SaaS). Kazoo runs on Web.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Kazoo is typically brought in for.
What can FirstPromoter do that Kazoo cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Kazoo covers Social recognition, Performance management, Goal setting, Learning management.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Kazoo: What is the minimum contract length for WorkTango (formerly Kazoo)?

Yes, the minimum contract length is 12 months. Most organizations are ready to launch within 4 to 6 weeks of signing.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Kazoo: How does WorkTango charge for rewards redemptions?

Rewards do not have a markup when employees redeem from WorkTango's Employee Rewards Marketplace. You do not pay upfront for annual points but only pay as employees redeem them.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Kazoo: Does WorkTango charge for admin access?

No, unlimited admin access is included once you purchase the Surveys & Insights tier.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Kazoo: What does each WorkTango pricing tier include?

WorkTango offers three tiers: Employee Surveys & Insights (unlimited surveys, customizable dashboards, AI-powered insights), Recognition & Rewards (peer-to-peer recognition, rewards marketplace, milestone celebrations), and Full Employee Experience Platform (both products combined with volume discount pricing).

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
Kazoo: Are specific per-user costs published for WorkTango plans?

No specific pricing or per-user costs are published on WorkTango's website. All three pricing tiers require users to request pricing directly from the company.

Source
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