Softwr

Affiliate Marketing · head to head

FirstPromoter vs Limeade

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Free plan
No
Full reviewWebsite
Limeade logo

Limeade

Employee Engagement

Employee well-being and engagement platform

From
$3/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Limeade the limeade.com domain now redirects to webmdhealthservices.com, so Limeade is no longer sold as a standalone product
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Limeade covers Well-being activities.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Limeade actually diverge.

Attributes where FirstPromoter and Limeade differ
AttributeFirstPromoterLimeade
Starting price$49/month$3/month
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web
CategoryAffiliate MarketingEmployee Engagement
Founded20172006

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Limeade

  • Well-being activities
  • Health challenges
  • Engagement surveys
  • Recognition
  • Listening tools
  • Analytics
  • Mobile app
  • Rewards

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Limeade
  • Tracking referral revenue through Stripenot Limeade
  • Paying affiliates and issuing invoicesnot Limeade
  • Multi-tier commission structures on the higher plansnot Limeade

Limeade

  • Employee wellbeing and wellness program administrationnot FirstPromoter
  • Wellbeing challenges and incentive tracking for a workforcenot FirstPromoter
  • Measuring employee wellbeing alongside engagementnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Limeade

  • The limeade.com domain now redirects to webmdhealthservices.com, so Limeade is no longer sold as a standalone product
  • No Limeade-branded pricing, plan or per-employee rate remains published at the original domain

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Limeade

$3/month
  • Well-Being$3/month
    • Wellness activities
    • Challenges
    • Mobile app
  • Total$undefined/month
    • Engagement surveys
    • Recognition
    • Advanced analytics

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Limeade if

  • You need well-being activities.
  • You also want health challenges.
Limeade review

Questions people ask

Is FirstPromoter or Limeade better?
Neither clearly leads. FirstPromoter starts at $49/month and Limeade at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Limeade?
FirstPromoter starts at $49/month and Limeade at $3/month.
Does FirstPromoter or Limeade run on more platforms?
FirstPromoter runs on Web (SaaS). Limeade runs on Web.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Limeade is typically brought in for.
What can FirstPromoter do that Limeade cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Limeade covers Well-being activities, Health challenges, Engagement surveys, Recognition.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Limeade: How much does Limeade cost?

Limeade does not publish pricing on its website. The site redirects to WebMD Health Services, which requires customers to contact the sales team for pricing details.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
Share

Related pages

More on FirstPromoter

More on Limeade

Keep looking

Other head to heads