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Employee Engagement · head to head

Kazoo vs Viral Loops

Kazoo logo

Kazoo

Employee Engagement

Employee engagement and recognition platform

From
On request
Free plan
No
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kazoo the kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Kazoo covers Social recognition, Viral Loops covers Campaign templates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kazoo and Viral Loops actually diverge.

Attributes where Kazoo and Viral Loops differ
AttributeKazooViral Loops
Starting priceOn requestFree
Free tierNoYes
CategoryEmployee EngagementAffiliate Marketing
Founded20142016

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kazoo

  • Social recognition
  • Performance management
  • Goal setting
  • Learning management
  • Engagement surveys
  • Analytics dashboard
  • Mobile app
  • Customizable workflows

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Shopify
  • Mailchimp
  • Klaviyo

What people use each for

The jobs each tool is most often brought in to do.

Kazoo

  • Employee recognition and reward point programsnot Viral Loops
  • Performance conversations and goal trackingnot Viral Loops
  • Employee engagement surveys tied to recognition datanot Viral Loops

Viral Loops

  • affiliate marketing managementnot Kazoo
  • Workflow automationnot Kazoo
  • Reportingnot Kazoo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kazoo

  • The kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name
  • No Kazoo-branded pricing, plan or per-employee rate remains published at the original domain

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Kazoo

On request
  • Kazoo Platform$undefined/month
    • Recognition programs
    • Performance management
    • Learning paths

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Kazoo if

  • You need social recognition.
  • You also want performance management.
Kazoo review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Kazoo or Viral Loops better?
Neither clearly leads. Kazoo starts at On request and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kazoo or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at On request for Kazoo and Free for Viral Loops.
Does Kazoo or Viral Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Kazoo starts at On request.
What is Kazoo best used for?
Kazoo is most often used for employee recognition and reward point programs, performance conversations and goal tracking, employee engagement surveys tied to recognition data. Of those, employee recognition and reward point programs and performance conversations and goal tracking are not what Viral Loops is typically brought in for.
What can Kazoo do that Viral Loops cannot?
Kazoo covers Social recognition, Performance management, Goal setting, Learning management. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets.

Answered from the vendors’ own pages

Kazoo: What is the minimum contract length for WorkTango (formerly Kazoo)?

Yes, the minimum contract length is 12 months. Most organizations are ready to launch within 4 to 6 weeks of signing.

Source
Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Kazoo: How does WorkTango charge for rewards redemptions?

Rewards do not have a markup when employees redeem from WorkTango's Employee Rewards Marketplace. You do not pay upfront for annual points but only pay as employees redeem them.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Kazoo: Does WorkTango charge for admin access?

No, unlimited admin access is included once you purchase the Surveys & Insights tier.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Kazoo: What does each WorkTango pricing tier include?

WorkTango offers three tiers: Employee Surveys & Insights (unlimited surveys, customizable dashboards, AI-powered insights), Recognition & Rewards (peer-to-peer recognition, rewards marketplace, milestone celebrations), and Full Employee Experience Platform (both products combined with volume discount pricing).

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Kazoo: Are specific per-user costs published for WorkTango plans?

No specific pricing or per-user costs are published on WorkTango's website. All three pricing tiers require users to request pricing directly from the company.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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