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Affiliate Marketing · head to head

FirstPromoter vs Fond

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Free plan
No
Full reviewWebsite
Fond logo

Fond

Employee Engagement

Employee experience platform for modern teams

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Fond fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Fond covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Fond actually diverge.

Attributes where FirstPromoter and Fond differ
AttributeFirstPromoterFond
Starting price$49/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web
CategoryAffiliate MarketingEmployee Engagement
Founded20172013

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Fond

  • Social recognition
  • Engagement tools
  • Culture programs
  • Mobile app
  • Analytics dashboard
  • Manager resources
  • Customizable workflows
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Fond
  • Tracking referral revenue through Stripenot Fond
  • Paying affiliates and issuing invoicesnot Fond
  • Multi-tier commission structures on the higher plansnot Fond

Fond

  • Peer-to-peer recognition with points employees send each othernot FirstPromoter
  • Redeeming points against a rewards cataloguenot FirstPromoter
  • Corporate perks and discounts for staffnot FirstPromoter
  • Running a recognition programme across international officesnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Fond

  • Fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • Requires contacting the company through demo request forms and ROI calculators for custom quotes

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Fond

On request
  • Fond Platform$undefined/month
    • Recognition
    • Engagement tools
    • Culture building

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Fond if

  • You need social recognition.
  • You also want engagement tools.
Fond review

Questions people ask

Is FirstPromoter or Fond better?
Neither clearly leads. FirstPromoter starts at $49/month and Fond at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Fond?
FirstPromoter starts at $49/month and Fond at On request.
Does FirstPromoter or Fond run on more platforms?
FirstPromoter runs on Web (SaaS). Fond runs on Web.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Fond is typically brought in for.
What can FirstPromoter do that Fond cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Fond covers Social recognition, Engagement tools, Culture programs, Mobile app.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Fond: Is Fond still operating under that brand?

Fond.co redirects to Reward Gateway, suggesting Fond has been acquired or rebranded under the Reward Gateway brand.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Fond: How does Reward Gateway publish pricing?

Reward Gateway does not disclose specific pricing tiers or costs on their website. Prospective customers must contact the company through demo requests or ROI calculators.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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