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FirstPromoter

Referral tracking for SaaS and subscription businesses

As of 30 August 2026, FirstPromoter starts at $49/month. FirstPromoter is a referral and affiliate tracking platform built for SaaS companies with recurring revenue. Softwr lists it under Affiliate Marketing. FirstPromoter is launched in 2017, available on Web.

Overview

What FirstPromoter does

FirstPromoter is a referral and affiliate tracking platform built for SaaS companies with recurring revenue. It handles complex commission structures, provides detailed analytics, and integrates with major billing platforms.

What people use it for

  • Running an affiliate or referral programme for a SaaS product
  • Tracking referral revenue through Stripe
  • Paying affiliates and issuing invoices
  • Multi-tier commission structures on the higher plans

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about FirstPromoter.

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Cross-shopped

What people choose instead of FirstPromoter

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • FirstPromoter logo
    FirstPromoter
    vs
    Tapfiliate logo
    Tapfiliate

    Tapfiliate: Enterprise affiliate tracking platform supporting both SaaS and ecommerce with advanced customization, but more complex setup.

  • FirstPromoter logo
    FirstPromoter
    vs
    Rewardful logo
    Rewardful

    Rewardful: SaaS affiliate platform with simplified setup specifically for subscription businesses and membership programs.

  • FirstPromoter logo
    FirstPromoter
    vs
    GrowSurf logo
    GrowSurf

    GrowSurf: Viral loop and referral marketing platform with gamification features and community elements.

Pricing

What FirstPromoter costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$49 /mo

  • Up to $5,000/month affiliate revenue
  • 2 campaigns maximum
  • 1,000 affiliates maximum
  • Real-time tracking
  • White-label portal
  • Commission automation

Business

$99 /mo

  • Up to $15,000/month affiliate revenue
  • Unlimited campaigns
  • Unlimited affiliates
  • All Starter features

Enterprise

$149 /mo

  • $30,000+/month affiliate revenue
  • Unlimited campaigns
  • Unlimited affiliates
  • All Business features

Capabilities

Features

  • Recurring commission tracking

  • Multi-tier rewards

  • Coupon attribution

  • Public leaderboards

  • Custom signup pages

  • Stripe

    Integration with Stripe

  • Braintree

    Integration with Braintree

  • Paddle

    Integration with Paddle

  • Chargebee

    Integration with Chargebee

  • Recurly

    Integration with Recurly

  • Web support

    Available on web

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source

Behind it

Who makes FirstPromoter

Company
FirstPromoter
Based in
Bucharest, Romania
Founders
Virgil Cioaca

Timeline

FirstPromoter over time

  1. Acquisition2025-09-22

    FirstPromoter acquired by SpringWater, an entrepreneur-led SaaS acquirer

    Source
  2. Founded2017-01-01

    FirstPromoter founded by Virgil Cioaca in Talmaciu, Romania as affiliate tracking solution for SaaS

    Source
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Softwr does not host reviews and shows no star rating for FirstPromoter, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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