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Influencer Marketing · head to head

Traackr vs Umami

Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Traackr no pricing published on website - requires direct sales consultation; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Traackr covers Influencer discovery, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Traackr and Umami actually diverge.

Attributes where Traackr and Umami differ
AttributeTraackrUmami
Starting priceOn requestFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, ApiWeb, Linux
CategoryInfluencer MarketingMarketing
Founded2008Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Traackr

  • Influencer discovery and creator relationship managementnot Umami
  • Campaign activation and coordination across creatorsnot Umami
  • Attribution tracking from creator content to customer checkoutnot Umami
  • Enterprise influencer marketing campaign managementnot Umami
  • Global team coordination for DTC brands and agenciesnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Traackr
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Traackr
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Traackr
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Traackr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Traackr

  • No pricing published on website - requires direct sales consultation
  • Custom pricing model makes it difficult to budget and compare alternatives
  • Requires scheduling a call with a platform specialist to discuss pricing
  • No free trial or freemium tier available

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Traackr or Umami better?
Neither clearly leads. Traackr starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Traackr or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for Traackr and Free for Umami.
Does Traackr or Umami run on more platforms?
Traackr runs on Web, Api. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Traackr starts at On request.
What is Traackr best used for?
Traackr is most often used for influencer discovery and creator relationship management, campaign activation and coordination across creators, attribution tracking from creator content to customer checkout, enterprise influencer marketing campaign management. Of those, influencer discovery and creator relationship management and campaign activation and coordination across creators are not what Umami is typically brought in for.
What can Traackr do that Umami cannot?
Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Traackr: How much does Traackr cost?

Traackr does not publish pricing on its website. The pricing page invites customers to 'Request pricing' and 'Schedule a call with one of our platform specialists to get you more information on our pricing and packages.'

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Traackr: Is there a free trial for Traackr?

Traackr does not mention a free trial on its pricing page. Access to pricing and trials must be requested through direct sales consultation.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Traackr: What industries does Traackr serve?

Traackr serves Beauty & Personal Care, Fashion & Apparel, Food & Beverage, Consumer Electronics, Media & Entertainment, Retail, and Travel & Hospitality industries with clients including L'Oréal, Sephora, Samsung, ASICS, and Pandora.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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