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AB Tasty vs Square Appointments

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Software

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: AB Tasty covers A/B testing, Square Appointments covers Online booking.

Where they differ

Only the attributes on which AB Tasty and Square Appointments actually diverge.

Attributes where AB Tasty and Square Appointments differ
AttributeAB TastySquare Appointments
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android
Founded20112009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • Multiple languages language support

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Square Appointments
  • Feature flagging and progressive rolloutsnot Square Appointments
  • Personalising content for identified and anonymous visitorsnot Square Appointments
  • Search, recommendations and merchandising for ecommercenot Square Appointments
  • Conversion optimisation experiments across channelsnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot AB Tasty
  • Taking card payments and deposits at the time of bookingnot AB Tasty
  • Managing staff calendars, waitlists and no-show policiesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is AB Tasty or Square Appointments better?
Neither clearly leads. AB Tasty starts at €500/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Square Appointments.
Does AB Tasty or Square Appointments run on more platforms?
AB Tasty runs on Web. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Square Appointments is typically brought in for.
What can AB Tasty do that Square Appointments cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle SSL encryption, Cloud deployment, Web support.
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