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Square Appointments vs VWO

Square Appointments logo

Square Appointments

Software

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Square Appointments covers Online booking, VWO covers A/B testing.

Where they differ

Only the attributes on which Square Appointments and VWO actually diverge.

Attributes where Square Appointments and VWO differ
AttributeSquare AppointmentsVWO
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Server-side
Founded20092007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • 20+ languages language support

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot VWO
  • Taking card payments and deposits at the time of bookingnot VWO
  • Managing staff calendars, waitlists and no-show policiesnot VWO

VWO

  • A/B testing and multivariate testingnot Square Appointments
  • Conversion rate optimisationnot Square Appointments
  • Behavioural analytics and session recordingsnot Square Appointments
  • Feature experimentation and progressive rolloutsnot Square Appointments

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Square Appointments or VWO better?
Neither clearly leads. Square Appointments starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Square Appointments or VWO?
Square Appointments starts at Free and VWO at Free.
Does Square Appointments or VWO run on more platforms?
Square Appointments runs on Web, Ios, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Square Appointments for free?
Both have a free tier, so you can try either at no cost before committing.
What is Square Appointments best used for?
Square Appointments is most often used for online appointment booking for salons, barbers and personal services, taking card payments and deposits at the time of booking, managing staff calendars, waitlists and no-show policies. Of those, online appointment booking for salons, barbers and personal services and taking card payments and deposits at the time of booking are not what VWO is typically brought in for.
What can Square Appointments do that VWO cannot?
Square Appointments covers Online booking, Client management, Point of sale, Payment processing. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle SSL encryption, Cloud deployment, Web support.
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