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Marketing & Analytics · head to head

Convert vs Square Appointments

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Scheduling & Booking

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Convert covers A/B testing, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Convert and Square Appointments actually diverge.

Attributes where Convert and Square Appointments differ
AttributeConvertSquare Appointments
Starting price$1000/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android
CategoryMarketing & AnalyticsScheduling & Booking
Founded20122009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • English language support

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Square Appointments
  • Server-side experimentation and feature flaggingnot Square Appointments
  • Personalising site content to visitor segmentsnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Convert
  • Taking card payments and deposits at the time of bookingnot Convert
  • Managing staff calendars, waitlists and no-show policiesnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Convert or Square Appointments better?
Neither clearly leads. Convert starts at $1000/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Square Appointments.
Does Convert or Square Appointments run on more platforms?
Convert runs on Web. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Square Appointments is typically brought in for.
What can Convert do that Square Appointments cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle SSL encryption, Cloud deployment, Web support.
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