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Fathom Analytics vs Qualtrics EmployeeXM

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Qualtrics EmployeeXM logo

Qualtrics EmployeeXM

Employee Engagement

Turn employee feedback into action

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Qualtrics EmployeeXM pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • They diverge on capability: Fathom Analytics covers Page view tracking, Qualtrics EmployeeXM covers Engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Qualtrics EmployeeXM actually diverge.

Attributes where Fathom Analytics and Qualtrics EmployeeXM differ
AttributeFathom AnalyticsQualtrics EmployeeXM
Starting price$14/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingEmployee Engagement
Founded20142002

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Qualtrics EmployeeXM

  • Engagement surveys
  • Pulse surveys
  • Lifecycle surveys
  • AI-powered insights
  • Predictive analytics
  • Action planning
  • Manager enablement
  • 360-degree feedback

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Qualtrics EmployeeXM
  • A lightweight Google Analytics replacementnot Qualtrics EmployeeXM
  • Tracking many sites from one accountnot Qualtrics EmployeeXM
  • Long-term historical reporting while subscribednot Qualtrics EmployeeXM

Qualtrics EmployeeXM

  • Organizations wanting employee experience tools priced against their own headcount rather than a flat seat feenot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Qualtrics EmployeeXM

  • Pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • Pricing is based on employee count rather than a flat platform fee, so cost scales with organization size

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Qualtrics EmployeeXM

On request
  • Essentials$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Basic analytics
  • Business$undefined/month
    • Everything in Essentials
    • AI insights
    • Predictive analytics
  • Enterprise$undefined/month
    • Everything in Business
    • Custom integrations
    • Advanced security

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Qualtrics EmployeeXM if

  • You need engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Qualtrics EmployeeXM review

Questions people ask

Is Fathom Analytics or Qualtrics EmployeeXM better?
Neither clearly leads. Fathom Analytics starts at $14/month and Qualtrics EmployeeXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Qualtrics EmployeeXM?
Fathom Analytics starts at $14/month and Qualtrics EmployeeXM at On request.
Does Fathom Analytics or Qualtrics EmployeeXM run on more platforms?
Fathom Analytics runs on Web. Qualtrics EmployeeXM runs on Web, Ios, Android, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Qualtrics EmployeeXM is typically brought in for.
What can Fathom Analytics do that Qualtrics EmployeeXM cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Qualtrics EmployeeXM covers Engagement surveys, Pulse surveys, Lifecycle surveys, AI-powered insights.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Qualtrics EmployeeXM: Does Qualtrics offer a free demo or trial?

Yes, Qualtrics offers a free product tour and demo request option. Prospects can see the platform directly through an on-demand demo or schedule a consultation with the sales team to understand how it works.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Qualtrics EmployeeXM: What does Qualtrics' Employee Experience platform measure?

Qualtrics measures employee experience across the entire lifecycle including candidate experience, onboarding, development, pulse listening, and exit. The platform provides real-time dashboards and analytics to track engagement, predict attrition, and measure the impact of initiatives on business outcomes.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Qualtrics EmployeeXM: How does Qualtrics differ from annual engagement surveys?

Qualtrics enables continuous listening with real-time pulse surveys and lifecycle feedback, rather than relying on annual surveys. It automatically analyzes thousands of open-text comments using AI to surface trending themes. Organizations with increased employee listening see up to 25 points higher engagement.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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