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Marketing · head to head

Fathom Analytics vs Peakon by Workday

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Peakon by Workday logo

Peakon by Workday

Employee Engagement

Turn employee feedback into business success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Peakon by Workday pricing is not published; sold by quote through a sales process
  • They diverge on capability: Fathom Analytics covers Page view tracking, Peakon by Workday covers Continuous listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Peakon by Workday actually diverge.

Attributes where Fathom Analytics and Peakon by Workday differ
AttributeFathom AnalyticsPeakon by Workday
Starting price$14/monthOn request
Pricing modelsubscriptionquote
CategoryMarketingEmployee Engagement

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Peakon by Workday

  • Continuous listening
  • Pulse surveys
  • AI-powered insights
  • Real-time dashboards
  • Benchmarking
  • Action planning
  • Manager enablement
  • DEI analytics

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Peakon by Workday
  • A lightweight Google Analytics replacementnot Peakon by Workday
  • Tracking many sites from one accountnot Peakon by Workday
  • Long-term historical reporting while subscribednot Peakon by Workday

Peakon by Workday

  • Employee engagement measurementnot Fathom Analytics
  • Real-time sentiment trackingnot Fathom Analytics
  • Turnover forecastingnot Fathom Analytics
  • Leadership developmentnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Peakon by Workday

  • Pricing is not published; sold by quote through a sales process

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Peakon by Workday

On request

No published plan breakdown. See the Peakon by Workday review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Peakon by Workday if

  • You need continuous listening.
  • You also want pulse surveys.
Peakon by Workday review

Questions people ask

Is Fathom Analytics or Peakon by Workday better?
Neither clearly leads. Fathom Analytics starts at $14/month and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Peakon by Workday?
Fathom Analytics starts at $14/month and Peakon by Workday at On request.
Does Fathom Analytics or Peakon by Workday run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Peakon by Workday is typically brought in for.
What can Fathom Analytics do that Peakon by Workday cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Peakon by Workday: Is Peakon still available as a standalone product?

Peakon is now part of Workday as Workday Peakon Employee Voice, integrated into Workday's HR solutions suite.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Peakon by Workday: Does Workday publish pricing for Peakon Employee Voice?

No specific pricing is disclosed on the product page. Interested customers are directed to request a demo or contact Workday's sales team.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Peakon by Workday: Can I get a demo of Peakon Employee Voice without talking to sales?

The product page offers both an agent-led demo option and a play-along demo video, so you can see the product in action without a direct sales conversation.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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