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Marketing · head to head

Google Analytics vs Qualtrics EmployeeXM

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Qualtrics EmployeeXM logo

Qualtrics EmployeeXM

Employee Engagement

Turn employee feedback into action

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Qualtrics EmployeeXM pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • They diverge on capability: Google Analytics covers Real-time analytics, Qualtrics EmployeeXM covers Engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Qualtrics EmployeeXM actually diverge.

Attributes where Google Analytics and Qualtrics EmployeeXM differ
AttributeGoogle AnalyticsQualtrics EmployeeXM
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingEmployee Engagement
Founded19982002

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Qualtrics EmployeeXM

  • Engagement surveys
  • Pulse surveys
  • Lifecycle surveys
  • AI-powered insights
  • Predictive analytics
  • Action planning
  • Manager enablement
  • 360-degree feedback

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Qualtrics EmployeeXM
  • Event tracking and user behaviour analysisnot Qualtrics EmployeeXM
  • Traffic source and conversion trackingnot Qualtrics EmployeeXM

Qualtrics EmployeeXM

  • Organizations wanting employee experience tools priced against their own headcount rather than a flat seat feenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Qualtrics EmployeeXM

  • Pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • Pricing is based on employee count rather than a flat platform fee, so cost scales with organization size

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Qualtrics EmployeeXM

On request
  • Essentials$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Basic analytics
  • Business$undefined/month
    • Everything in Essentials
    • AI insights
    • Predictive analytics
  • Enterprise$undefined/month
    • Everything in Business
    • Custom integrations
    • Advanced security

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Qualtrics EmployeeXM if

  • You need engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Qualtrics EmployeeXM review

Questions people ask

Is Google Analytics or Qualtrics EmployeeXM better?
Neither clearly leads. Google Analytics starts at Free and Qualtrics EmployeeXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Qualtrics EmployeeXM?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Qualtrics EmployeeXM.
Does Google Analytics or Qualtrics EmployeeXM run on more platforms?
Google Analytics runs on Web. Qualtrics EmployeeXM runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Qualtrics EmployeeXM starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Qualtrics EmployeeXM is typically brought in for.
What can Google Analytics do that Qualtrics EmployeeXM cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Qualtrics EmployeeXM covers Engagement surveys, Pulse surveys, Lifecycle surveys, AI-powered insights. Both handle ISO27001.

Answered from the vendors’ own pages

Qualtrics EmployeeXM: Does Qualtrics offer a free demo or trial?

Yes, Qualtrics offers a free product tour and demo request option. Prospects can see the platform directly through an on-demand demo or schedule a consultation with the sales team to understand how it works.

Source
Qualtrics EmployeeXM: What does Qualtrics' Employee Experience platform measure?

Qualtrics measures employee experience across the entire lifecycle including candidate experience, onboarding, development, pulse listening, and exit. The platform provides real-time dashboards and analytics to track engagement, predict attrition, and measure the impact of initiatives on business outcomes.

Source
Qualtrics EmployeeXM: How does Qualtrics differ from annual engagement surveys?

Qualtrics enables continuous listening with real-time pulse surveys and lifecycle feedback, rather than relying on annual surveys. It automatically analyzes thousands of open-text comments using AI to surface trending themes. Organizations with increased employee listening see up to 25 points higher engagement.

Source
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