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Marketing & Analytics · head to head

Fathom Analytics vs Flock

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • They diverge on capability: Fathom Analytics covers Page view tracking, Flock covers Team chat.

Where they differ

Only the attributes on which Fathom Analytics and Flock actually diverge.

Attributes where Fathom Analytics and Flock differ
AttributeFathom AnalyticsFlock
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, Windows, Macos, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Flock
  • A lightweight Google Analytics replacementnot Flock
  • Tracking many sites from one accountnot Flock
  • Long-term historical reporting while subscribednot Flock

Flock

  • Team messaging with channels, direct messages and file sharingnot Fathom Analytics
  • Running polls, to-dos and reminders inside a chat workspacenot Fathom Analytics
  • Video conferencing and screen sharing for small teamsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Questions people ask

Is Fathom Analytics or Flock better?
Neither clearly leads. Fathom Analytics starts at $14/month and Flock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Flock?
Flock has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Flock.
Does Fathom Analytics or Flock run on more platforms?
Fathom Analytics runs on Web. Flock runs on Web, Windows, Macos, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Flock is typically brought in for.
What can Fathom Analytics do that Flock cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Flock covers Team chat, Channels, Threads, File sharing. Both handle Cloud deployment, Web support.
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Related pages

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