Softwr

Marketing & Analytics · head to head

Fathom Analytics vs Lark

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Lark logo

Lark

Communication & Collaboration

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lark has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Lark covers Team messaging.

Where they differ

Only the attributes on which Fathom Analytics and Lark actually diverge.

Attributes where Fathom Analytics and Lark differ
AttributeFathom AnalyticsLark
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, Windows, Macos, Linux, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded20142019

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • 20+ languages language support

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Salesforce

Both cover

  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Lark
  • A lightweight Google Analytics replacementnot Lark
  • Tracking many sites from one accountnot Lark
  • Long-term historical reporting while subscribednot Lark

Lark

  • Team communicationnot Fathom Analytics
  • Document collaborationnot Fathom Analytics
  • Project managementnot Fathom Analytics
  • Company intranetnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is Fathom Analytics or Lark better?
Neither clearly leads. Fathom Analytics starts at $14/month and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Lark?
Lark has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Lark.
Does Fathom Analytics or Lark run on more platforms?
Fathom Analytics runs on Web. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Lark for free?
Yes. Lark has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Lark is typically brought in for.
What can Fathom Analytics do that Lark cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage. Both handle GDPR compliant, Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Fathom Analytics

More on Lark

Keep looking

Other head to heads