Softwr

Surveys · head to head

Fillout vs Freshpaint

Fillout logo

Fillout

Surveys

Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one

From
Free
Free plan
Yes
Full reviewWebsite
Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Fillout has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.; Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • They diverge on capability: Fillout covers Unlimited seats and forms, Freshpaint covers PHI detection and redaction.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fillout and Freshpaint actually diverge.

Attributes where Fillout and Freshpaint differ
AttributeFilloutFreshpaint
Starting priceFreeOn request
Pricing modelPer month by response countquote
Free tierYesNo
PlatformsWeb, APIWeb
CategorySurveysMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fillout

  • Unlimited seats and forms
  • Database read and write
  • Soft response limits
  • Conditional logic and calculations
  • EU hosting
  • REST API and webhooks

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

What people use each for

The jobs each tool is most often brought in to do.

Fillout

  • A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot Freshpaint
  • An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot Freshpaint
  • Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot Freshpaint
  • Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot Freshpaint

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Fillout
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Fillout
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Fillout
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Fillout

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fillout

  • The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
  • The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
  • The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
  • The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Pricing, plan by plan

Fillout

Free
  • FreeFree
    • 1,000 responses per month
    • Unlimited forms and unlimited seats
    • 20 MB per file upload
  • Starter$15/month
    • 180 USD per year billed annually, a stated 20 percent saving on monthly billing
    • 2,000 responses per month
    • Unlimited forms and seats
  • Pro$40/month
    • 480 USD per year billed annually
    • 5,000 responses per month
    • Branding fully removed at this tier
  • Business$75/month
    • 900 USD per year billed annually
    • Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
    • 1 GB per file upload

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Which should you pick?

Choose Fillout if

  • You need unlimited seats and forms.
  • You want to start without paying.
  • You work on Web, API.
  • You also want database read and write.
Fillout review

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Questions people ask

Is Fillout or Freshpaint better?
Neither clearly leads. Fillout starts at Free and Freshpaint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fillout or Freshpaint?
Fillout has a free tier; the other does not. Paid plans start at Free for Fillout and On request for Freshpaint.
Does Fillout or Freshpaint run on more platforms?
Fillout runs on Web, API. Freshpaint runs on Web.
Can I use Fillout for free?
Yes. Fillout has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Fillout best used for?
Fillout is most often used for a team already running on airtable or notion that wants forms which update existing records rather than appending new rows, an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth, replacing a survey tool, a scheduling tool and a payment link with one form that does all three, public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quota. Of those, a team already running on airtable or notion that wants forms which update existing records rather than appending new rows and an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth are not what Freshpaint is typically brought in for.
What can Fillout do that Freshpaint cannot?
Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations. Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.

Answered from the vendors’ own pages

Fillout: Are seats really unlimited?

Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Fillout: What happens when I exceed my response quota?

Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Fillout: Can I host respondent data in the EU?

Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Fillout: Is the Business plan really unlimited responses?

It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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