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Marketing · head to head

Dreamdata vs Fillout

Dreamdata logo

Dreamdata

Marketing

B2B revenue attribution platform

From
Free
Free plan
Yes
Full reviewWebsite
Fillout logo

Fillout

Surveys

Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • They diverge on capability: Dreamdata covers Multi-touch attribution, Fillout covers Unlimited seats and forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dreamdata and Fillout actually diverge.

Attributes where Dreamdata and Fillout differ
AttributeDreamdataFillout
Pricing modelUnknownPer month by response count
PlatformsWebWeb, API
CategoryMarketingSurveys
Founded2018Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Only in Fillout

  • Unlimited seats and forms
  • Database read and write
  • Soft response limits
  • Conditional logic and calculations
  • EU hosting
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Dreamdata

  • B2B attributionnot Fillout
  • Revenue analyticsnot Fillout
  • Pipeline forecastingnot Fillout
  • Marketing ROInot Fillout

Fillout

  • A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot Dreamdata
  • An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot Dreamdata
  • Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot Dreamdata
  • Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot Dreamdata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Fillout

  • The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
  • The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
  • The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
  • The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.

Pricing, plan by plan

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Fillout

Free
  • FreeFree
    • 1,000 responses per month
    • Unlimited forms and unlimited seats
    • 20 MB per file upload
  • Starter$15/month
    • 180 USD per year billed annually, a stated 20 percent saving on monthly billing
    • 2,000 responses per month
    • Unlimited forms and seats
  • Pro$40/month
    • 480 USD per year billed annually
    • 5,000 responses per month
    • Branding fully removed at this tier
  • Business$75/month
    • 900 USD per year billed annually
    • Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
    • 1 GB per file upload

Which should you pick?

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Choose Fillout if

  • You need unlimited seats and forms.
  • You want to start without paying.
  • You work on Web, API.
  • You also want database read and write.
Fillout review

Questions people ask

Is Dreamdata or Fillout better?
Neither clearly leads. Dreamdata starts at Free and Fillout at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dreamdata or Fillout?
Dreamdata starts at Free and Fillout at Free.
Does Dreamdata or Fillout run on more platforms?
Dreamdata runs on Web. Fillout runs on Web, API.
Can I use Dreamdata for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dreamdata best used for?
Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Fillout is typically brought in for.
What can Dreamdata do that Fillout cannot?
Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Fillout: Are seats really unlimited?

Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.

Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Fillout: What happens when I exceed my response quota?

Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.

Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
Fillout: Can I host respondent data in the EU?

Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.

Fillout: Is the Business plan really unlimited responses?

It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.

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