Sales Enablement · head to head
Aligned vs Warmly
Aligned
Sales Enablement
Digital sales rooms with a free tier and a genuinely usable 29 USD per seat plan
- From
- Free
- Rated
- -
Warmly
Sales Enablement
Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year
- From
- $10000/year
- Rated
- -
The short version
- Only Aligned has a free tier, so it costs nothing to try first.
- Each has a real cost: Aligned bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- They diverge on capability: Aligned covers Digital sales rooms, Warmly covers Website de-anonymisation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Aligned and Warmly actually diverge.
Identical on both: platforms (Web, API), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Aligned
- Digital sales rooms
- Mutual action plans
- Room analytics
- Content management
- Room templates
- AI Deal Builder and Content Generator
- AI Client Assist
- Secured room sharing
Only in Warmly
- Website de-anonymisation
- Real-time alerts
- AI Inbound Autopilot
- Inbound chat
- CRM relationship check
- Intent signal aggregation
- Automated sequences
- Meeting routing
What people use each for
The jobs each tool is most often brought in to do.
Aligned
- A two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation projectnot Warmly
- An enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plannot Warmly
- A sales manager trying to identify silent deals by seeing which buying committees have stopped opening contentnot Warmly
- A customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closesnot Warmly
Warmly
- A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Aligned
- A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Aligned
- An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Aligned
- A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Aligned
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Aligned
- Bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.
- Digital sales rooms only work if buyers use them, and in conservative industries where procurement insists on email and attachments the room becomes an extra place the seller has to maintain rather than a replacement for anything.
- The free Starter tier is capped at four rooms per seat, which a working account executive exhausts within a month, so it functions as an evaluation mechanism rather than a usable free plan.
- SSO, multiple team workspaces and custom domain all sit on Enterprise, meaning any organisation with a standard security review will be pushed off the published pricing regardless of team size.
- The category is crowded and partly being absorbed into adjacent products, with proposal tools, CRMs and content platforms all adding room-style buyer portals, so a standalone tool carries real risk of becoming a feature you already pay for elsewhere.
Warmly
- Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
- Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
- Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
- Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.
Pricing, plan by plan
Aligned
Free- StarterFree
- 4 rooms per seat
- Room analytics
- Personal domain
- Basic$29/month
- Unlimited rooms and templates
- Task manager
- 1TB content storage
- Pro$49/month
- Everything in Basic
- AI Client Assist
- AI Content Generator
Warmly
$10000/year- AI Web-Deanonymization$10000/year
- Website visitor identification
- From 10,000 credits per month
- Real-time Slack alerts
- Inbound Chat$20000/year
- Everything in Web-Deanonymization
- AI website chat
- Meeting routing
- AI Inbound Autopilot$30000/year
- Everything in Inbound Chat
- Unlimited AI agents
- Autonomous outreach
- GTM Signals Package$10000/year
- Job change signals
- Third-party research intent
- Additional signal sources
Which should you pick?
Choose Aligned if
- You need digital sales rooms.
- You want to start without paying.
- You work on Web, API.
- You also want mutual action plans.
Choose Warmly if
- You need website de-anonymisation.
- You work on Web, API.
- You also want real-time alerts.
Questions people ask
- Is Aligned or Warmly better?
- Neither clearly leads. Aligned starts at Free and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Aligned or Warmly?
- Aligned has a free tier; the other does not. Paid plans start at Free for Aligned and $10000/year for Warmly.
- Does Aligned or Warmly run on more platforms?
- Both run on Web, API, so platform support will not decide this one for you.
- Can I use Aligned for free?
- Yes. Aligned has a free tier, so you can try it without paying. Warmly starts at $10000/year.
- What is Aligned best used for?
- Aligned is most often used for a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project, an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan, a sales manager trying to identify silent deals by seeing which buying committees have stopped opening content, a customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closes. Of those, a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project and an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan are not what Warmly is typically brought in for.
- What can Aligned do that Warmly cannot?
- Aligned covers Digital sales rooms, Mutual action plans, Room analytics, Content management. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.
Answered from the vendors’ own pages
Aligned: Is there really a free plan?
Yes, Starter is free with four rooms per seat and room analytics, though the room cap makes it an evaluation tier rather than a long-term option for a working seller.
Warmly: What match rate should I actually expect?
Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.
Aligned: What does the paid version cost?
Basic is 29 USD per seat per month billed annually or 35 monthly; Pro is 49 annually or 60 monthly. Enterprise is quoted.
Warmly: How much does it cost?
Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.
Aligned: Can I sync room activity into Salesforce?
Bidirectional CRM sync is an Enterprise-only feature, so it is not available on any published tier.
Warmly: Can I use it on European traffic?
Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.
Aligned: Is there a discount for small companies?
Aligned lists a startup plan for companies with fewer than thirty employees, though the price for it is not published.
Warmly: Is there a free or SMB tier?
Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.
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