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Marketing · head to head

Bloomreach vs Device Magic

Bloomreach logo

Bloomreach

Marketing

Ecommerce search, merchandising and customer engagement sold as three separately bought products

From
On request
Free plan
No
Full reviewWebsite
Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bloomreach the three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.; Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • They diverge on capability: Bloomreach covers Engagement CDP, Device Magic covers Fully offline capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bloomreach and Device Magic actually diverge.

Attributes where Bloomreach and Device Magic differ
AttributeBloomreachDevice Magic
PlatformsWeb, iOS, Android, REST APIiOS, Android, Web
CategoryMarketingSurveys

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomreach

  • Engagement CDP
  • Campaign orchestration
  • Discovery search
  • Recommendations
  • Jinja templating
  • Reports and dashboards

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

What people use each for

The jobs each tool is most often brought in to do.

Bloomreach

  • A retailer replacing a legacy ESP that needs event-level segmentation rather than list-based sendingnot Device Magic
  • Merchandising a large catalogue where site search relevance is the main conversion levernot Device Magic
  • Building weblayers and email content from the same customer profile without duplicating logic in two toolsnot Device Magic
  • Running campaign analytics over raw events instead of exporting to a separate warehouse and BI stacknot Device Magic

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Bloomreach
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Bloomreach
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Bloomreach
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Bloomreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomreach

  • The three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.
  • Engagement is priced on tracked profiles, so a customer database that keeps every inactive account raises the bill whether or not those people are ever messaged.
  • The flexibility of the data model and Jinja templating needs technical ownership, and marketing teams without a developer typically use a fraction of the product they pay for.
  • Content is the least invested of the three lines and buyers evaluating it against dedicated headless CMS vendors usually find the gap widening.
  • Support and implementation quality vary between the Bratislava engineering base for Engagement and the US organisation, and escalation paths differ by product.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Pricing, plan by plan

Bloomreach

On request
  • Bloomreach Engagement$undefined/year
    • Priced by tracked customer profiles and event volume
    • Channels and AI modules licensed separately
    • Annual contract
  • Bloomreach Discovery$undefined/year
    • Priced by search and recommendation request volume
    • Catalogue size and traffic bands
    • Annual contract

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Which should you pick?

Choose Bloomreach if

  • You need engagement cdp.
  • You work on Web, iOS, Android, REST API.
  • You also want campaign orchestration.
Bloomreach review

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Questions people ask

Is Bloomreach or Device Magic better?
Neither clearly leads. Bloomreach starts at On request and Device Magic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomreach or Device Magic?
Bloomreach starts at On request and Device Magic at On request.
Does Bloomreach or Device Magic run on more platforms?
Bloomreach runs on Web, iOS, Android, REST API. Device Magic runs on iOS, Android, Web.
What is Bloomreach best used for?
Bloomreach is most often used for a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending, merchandising a large catalogue where site search relevance is the main conversion lever, building weblayers and email content from the same customer profile without duplicating logic in two tools, running campaign analytics over raw events instead of exporting to a separate warehouse and bi stack. Of those, a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending and merchandising a large catalogue where site search relevance is the main conversion lever are not what Device Magic is typically brought in for.
What can Bloomreach do that Device Magic cannot?
Bloomreach covers Engagement CDP, Campaign orchestration, Discovery search, Recommendations. Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling.

Answered from the vendors’ own pages

Bloomreach: Is Engagement just Exponea renamed?

It is the Exponea product line, continued and extended after the 2021 acquisition, with its engineering still centred in Slovakia. Buying it standalone is common.

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Bloomreach: Do we have to take Discovery to get Engagement?

No. They are sold and priced separately, and plenty of customers run Engagement alongside a different search vendor.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Bloomreach: How is it priced?

Engagement by tracked profiles and event volume, Discovery by request volume. Neither is published, and both are annual commitments.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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