Software · head to head
DealerTrack vs AutoiPacket
The short version
- Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; AutoiPacket autoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025)
- They diverge on capability: DealerTrack covers F&I management, AutoiPacket covers Online showroom.
Where they differ
Only the attributes on which DealerTrack and AutoiPacket actually diverge.
| Attribute | DealerTrack | AutoiPacket |
|---|---|---|
| Starting price | On request | $1500/month |
| Pricing model | quote | subscription |
| Platforms | Web, Mobile, Desktop | Web, Mobile, Responsive |
| Founded | 1990 | 2012 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
- Compliance databases
Only in AutoiPacket
- Online showroom
- Digital retailing
- Paperless workflow
- Document management
- E-signature integration
- Buyer experience
- Transaction management
- Marketing platforms
Both cover
- Customer portal
- DMS systems
- Lender networks
- Payment processors
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
DealerTrack
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
AutoiPacket
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
AutoiPacket
- AutoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025)
Pricing, plan by plan
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
AutoiPacket
$1500/month- Essential$1500/month
- Online showroom
- Digital retailing
- Basic reporting
- Professional$2500/month
- Everything in Essential
- Advanced analytics
- Customer portal
- Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- Dedicated account manager
Which should you pick?
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Choose AutoiPacket if
- You need online showroom.
- You work on Web, Mobile, Responsive.
- You also want digital retailing.
Questions people ask
- Is DealerTrack or AutoiPacket better?
- Neither clearly leads. DealerTrack starts at On request and AutoiPacket at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DealerTrack or AutoiPacket?
- DealerTrack starts at On request and AutoiPacket at $1500/month.
- Does DealerTrack or AutoiPacket run on more platforms?
- DealerTrack runs on Web, Mobile, Desktop. AutoiPacket runs on Web, Mobile, Responsive.
- What is DealerTrack best used for?
- DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can DealerTrack do that AutoiPacket cannot?
- DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. AutoiPacket covers Online showroom, Digital retailing, Paperless workflow, Document management. Both handle Customer portal, DMS systems, Lender networks, Payment processors.