Customer Success · head to head
Custify vs Better Proposals
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
- They diverge on capability: Custify covers Health scores, Better Proposals covers Proposal templates.
Where they differ
Only the attributes on which Custify and Better Proposals actually diverge.
| Attribute | Custify | Better Proposals |
|---|---|---|
| Starting price | $399/month | $19/month |
| Pricing model | Unknown | subscription |
| Founded | 2017 | 2016 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- Intercom
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- Zapier
Both cover
- Salesforce
- HubSpot
- Stripe
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Successnot Better Proposals
- Saasnot Better Proposals
- Automationnot Better Proposals
Better Proposals
- Sending branded sales proposals with digital signaturesnot Custify
- Taking payment at the point of signaturenot Custify
- Tracking when a prospect opens and reads a proposalnot Custify
- Reusable content library and templatesnot Custify
- Approval workflows before a proposal goes out, on the Enterprise tiernot Custify
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Custify or Better Proposals better?
- Neither clearly leads. Custify starts at $399/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Better Proposals?
- Custify starts at $399/month and Better Proposals at $19/month.
- Does Custify or Better Proposals run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Better Proposals is typically brought in for.
- What can Custify do that Better Proposals cannot?
- Custify covers Health scores, Playbooks, Task automation, Customer 360. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, HubSpot, Stripe, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source