Softwr

Customer Success · head to head

Conga vs Datorama

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing & Analytics

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Conga covers CPQ, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Conga and Datorama actually diverge.

Attributes where Conga and Datorama differ
AttributeCongaDatorama
Starting price$50/month$1500/month
PlatformsWebWeb, Mobile, Api
CategoryCustomer SuccessMarketing & Analytics
Founded20062016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Datorama
  • Contract lifecycle management with approvals and e-signaturenot Datorama
  • Configure price quote workflows for complex salesnot Datorama

Datorama

  • Marketing analyticsnot Conga
  • Performance monitoringnot Conga
  • Campaign analysisnot Conga
  • ROI measurementnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Conga or Datorama better?
Neither clearly leads. Conga starts at $50/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Datorama?
Conga starts at $50/month and Datorama at $1500/month.
Does Conga or Datorama run on more platforms?
Conga runs on Web. Datorama runs on Web, Mobile, Api.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Datorama is typically brought in for.
What can Conga do that Datorama cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Salesforce.
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Related pages

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