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News & Media · head to head

Cision vs Prowly

Cision logo

Cision

News & Media

The complete PR and earned media platform

From
On request
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News & Media

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Cision covers Media monitoring, Prowly covers Press release builder.

Where they differ

Only the attributes on which Cision and Prowly actually diverge.

Attributes where Cision and Prowly differ
AttributeCisionProwly
PlatformsWeb, Ios, AndroidWeb
Founded18672013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cision

  • Media monitoring
  • PR Newswire distribution
  • Analytics & reporting
  • Influencer identification
  • Salesforce
  • Microsoft 365
  • Ios support
  • Android support

Only in Prowly

  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Zapier

Both cover

  • Media database
  • Google Analytics
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cision

  • Press release distributionnot Prowly
  • Media monitoringnot Prowly
  • PR measurement
  • Media outreach
  • Crisis communicationsnot Prowly

Prowly

  • Media outreach
  • Press release creationnot Cision
  • Journalist discoverynot Cision
  • PR measurement

Both are used for pr measurement, media outreach, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cision

Nothing recorded yet. See the Cision review.

Prowly

  • The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered

Pricing, plan by plan

Cision

On request
  • Cision Communications CloudFree
    • Media monitoring
    • Media database
    • PR analytics
  • EnterpriseFree
    • Full platform access
    • PR Newswire distribution
    • Custom integrations

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose Cision if

  • You need media monitoring.
  • You work on Web, Ios, Android.
  • You also want pr newswire distribution.
Cision review

Choose Prowly if

  • You need press release builder.
  • You also want online newsroom.
Prowly review

Questions people ask

Is Cision or Prowly better?
Neither clearly leads. Cision starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cision or Prowly?
Cision starts at On request and Prowly at On request.
Does Cision or Prowly run on more platforms?
Cision runs on Web, Ios, Android. Prowly runs on Web.
What is Cision best used for?
Cision is most often used for press release distribution, media monitoring, pr measurement, media outreach. Of those, press release distribution and media monitoring are not what Prowly is typically brought in for.
What can Cision do that Prowly cannot?
Cision covers Media monitoring, PR Newswire distribution, Analytics & reporting, Influencer identification. Prowly covers Press release builder, Online newsroom, Email pitching, Coverage tracking. Both handle Media database, Google Analytics, Slack, Web support.
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Related pages

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