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Religion · head to head

easyTithe vs Ministry Brands

easyTithe logo

easyTithe

Religion

Church online giving with published plans where a higher monthly fee buys a lower card rate

From
$19/month
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: easyTithe the 500 record limit on the Pro plan makes its bundled church management unusable for any congregation above that size, so mid-sized churches end up paying for a separate ChMS anyway.; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: easyTithe covers Online giving pages, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which easyTithe and Ministry Brands actually diverge.

Attributes where easyTithe and Ministry Brands differ
AttributeeasyTitheMinistry Brands
Starting price$19/monthOn request
Pricing modelPer month, with the card rate set by the planquote

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in easyTithe

  • Online giving pages
  • Text giving
  • Recurring gifts
  • Kiosk and card reader giving
  • Giving statements
  • Pledge tracking
  • Church management on Pro

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

easyTithe

  • A church treasurer who wants to compare giving platforms on total cost rather than a headline monthly feenot Ministry Brands
  • A congregation moving from cash and cheque to recurring online gifts with year end statementsnot Ministry Brands
  • A small church needing text giving without buying a full management platformnot Ministry Brands
  • A church that can push regular givers to ACH at 1.00% and materially cut its cost of receiving moneynot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot easyTithe
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot easyTithe
  • Running volunteer background checks under a child protection policy without a separate screening vendornot easyTithe
  • A denominational office standardising several congregations on one records and giving platformnot easyTithe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

easyTithe

  • The 500 record limit on the Pro plan makes its bundled church management unusable for any congregation above that size, so mid-sized churches end up paying for a separate ChMS anyway.
  • Processing rates are higher than a church could negotiate directly with a merchant acquirer at volume, so large congregations giving over $25,000 a month should push for the discounted rate rather than accept published pricing.
  • It is one brand among many at Ministry Brands, and product investment has concentrated on the group's larger integrated platforms, so feature development here is slow.
  • The church management capability on Pro is thin next to Breeze or Planning Center, lacking real volunteer scheduling, service planning and child check-in depth.
  • A $10 monthly minimum applies regardless of activity, which is a small but real cost for a seasonal or plant church with quiet months.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

easyTithe

$19/month
  • Small Church$19/month
    • Online, text and kiosk giving
    • 3.00% + $0.42 per card gift
    • 1.00% + $0.42 per ACH gift
  • Small to Mid-Size Church$49/month
    • All giving methods
    • 2.6% + $0.42 per card gift
    • 1.00% + $0.42 per ACH gift
  • easyTithe Pro$75/month
    • Giving plus church management and mobile app
    • 2.75% + $0.42 per card gift
    • 1.00% + $0.42 per ACH gift

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose easyTithe if

  • You need online giving pages.
  • You work on Web, iOS, Android.
  • You also want text giving.
easyTithe review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is easyTithe or Ministry Brands better?
Neither clearly leads. easyTithe starts at $19/month and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, easyTithe or Ministry Brands?
easyTithe starts at $19/month and Ministry Brands at On request.
Does easyTithe or Ministry Brands run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is easyTithe best used for?
easyTithe is most often used for a church treasurer who wants to compare giving platforms on total cost rather than a headline monthly fee, a congregation moving from cash and cheque to recurring online gifts with year end statements, a small church needing text giving without buying a full management platform, a church that can push regular givers to ach at 1.00% and materially cut its cost of receiving money. Of those, a church treasurer who wants to compare giving platforms on total cost rather than a headline monthly fee and a congregation moving from cash and cheque to recurring online gifts with year end statements are not what Ministry Brands is typically brought in for.
What can easyTithe do that Ministry Brands cannot?
easyTithe covers Online giving pages, Text giving, Recurring gifts, Kiosk and card reader giving. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

easyTithe: Which plan is cheapest for us?

Do the arithmetic. The $19 plan at 3.00% and the $49 plan at 2.6% cross over around $7,500 of monthly card giving. Below that, take the cheap plan.

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

easyTithe: Can we get a better rate?

Yes, if you process more than about $25,000 a month. easyTithe states that higher volume churches can qualify for reduced transaction rates on request.

Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

easyTithe: Does the Pro plan replace our church management software?

Only for churches under 500 records, and even then it is a light database rather than a full ChMS.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

easyTithe: What is the cheapest way to receive a gift?

ACH at 1.00% plus $0.42 on every plan. Moving recurring givers off cards is the single largest saving available.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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