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Marketing · head to head

Buffer vs Salesforce

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Buffer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Buffer covers Post scheduling, Salesforce covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Buffer and Salesforce actually diverge.

Attributes where Buffer and Salesforce differ
AttributeBufferSalesforce
Starting priceFree$25/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
CategoryMarketingCRM
Founded20101999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • LinkedIn

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Salesforce
  • Content planningnot Salesforce
  • Performance analyticsnot Salesforce
  • Team collaborationnot Salesforce
  • Client managementnot Salesforce

Salesforce

  • Sales managementnot Buffer
  • Customer servicenot Buffer
  • Marketing automationnot Buffer
  • Lead generationnot Buffer
  • Analytics & reportingnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Buffer or Salesforce better?
Neither clearly leads. Buffer starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Salesforce?
Buffer has a free tier; the other does not. Paid plans start at Free for Buffer and $25/month for Salesforce.
Does Buffer or Salesforce run on more platforms?
Buffer runs on Web, iOS, Android. Salesforce runs on Web, Ios, Android, Api.
Can I use Buffer for free?
Yes. Buffer has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Salesforce is typically brought in for.
What can Buffer do that Salesforce cannot?
Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle LinkedIn.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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