How much does Buffer cost?

Buffer publishes 3 tiers, from Free for Free up to $10/month for Team. The entry tier costs nothing.

What is the difference between Free and Essentials on Buffer?

Essentials costs $5/month against Free, and adds unlimited scheduled posts, per-channel pricing, advanced analytics, hashtag manager.

Is the Team plan on Buffer worth it?

That depends entirely on whether you need what it adds, which on the published record is unlimited team members, content approval workflows, custom access levels, branded reports. It costs $10/month against $5/month for Essentials. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which marketing tools can I use without paying?

2 of the 7 marketing tools listed alongside Buffer have a free tier: Instapage, Leadpages.

What am I actually paying for with Buffer?

The record lists 30 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for social media scheduling, content planning, performance analytics.

Does Buffer charge per user?

The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Buffer prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Buffer against before paying?

The closest marketing tools in this directory are Mailgun, Instapage, Hootsuite, Iterable. Each has a side-by-side comparison with Buffer covering price, platforms and features.

Marketing · pricing

Buffer pricing

Buffer publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

Entry price: Free, then $5/month
Model: Not recorded
Tiers: 3
Free tier: Yes

Buffer plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Buffer pricing tiers
Plan	Price	Features listed	Step up from the tier below
Free	Free	5	Entry tier
Essentials	$5/month	6	+$5/month, 6 more features
Team	$10/month	6	+$5/month, 5 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free

The entry tier. It covers 3 connected accounts, 10 scheduled posts per channel per month, 100 content ideas, 1 user, basic analytics (30-day history).

Essentials

$5/month

Over Free, this tier adds:

Unlimited scheduled posts
Per-channel pricing
Advanced analytics
Hashtag manager
First comment scheduling
API access (3 keys, 7,500 requests/month)

Team

$10/month

Over Essentials, this tier adds:

Unlimited team members
Content approval workflows
Custom access levels
Branded reports
API access (5 keys, 15,000 requests/month)

Where Buffer stops being free

Free, Free

3 connected accounts
10 scheduled posts per channel per month
100 content ideas
1 user
Basic analytics (30-day history)

Essentials, $5/month

The first thing you pay for:

Unlimited scheduled posts
Per-channel pricing
Advanced analytics
Hashtag manager
First comment scheduling
API access (3 keys, 7,500 requests/month)

What the product covers

The full Buffer feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Core

Post scheduling
Content calendar
Analytics dashboard
Link shortening
Hashtag manager
First comment
Instagram Stories
Shop Grid

Integrations

Facebook
Instagram
Twitter
LinkedIn
Pinterest
Google Business
TikTok
Zapier

Security

SSL
OAuth
GDPR
2FA

Deployment

Cloud deployment

Platform

Web support
Ios support
Android support
Browser-extension support

Localization

English language support
Spanish language support
French language support
German language support
Portuguese language support

People bring Buffer in for social media scheduling, content planning, performance analytics, team collaboration, client management. If that is not the job you are buying for, the alternatives to Buffer are worth a look before you commit to a tier.

How that compares in Marketing

Across the 4 marketing tools in this directory that publish a starting price, the median entry point is $64/month. Buffer starts at $5/month, which puts it below the middle of its category.

Buffer entry price against other Marketing tools
Tool	Entry price	Model	Rated	Head to head
Buffer (this page)	Free, then $5/month	-	-
Mailgun	On request	usage-based	-	vs Buffer
Instapage	Free, then $99/month	subscription	-	vs Buffer
Hootsuite	$99/year	-	-	vs Buffer
Iterable	On request	quote	-	vs Buffer
Ahrefs	$29/month	-	-	vs Buffer
Customer.io	On request	subscription	-	vs Buffer

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Buffer badges page.

Before you pay for Buffer

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 3 tiers between Free and $10/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Buffer runs on web, ios, android, and is published by Buffer Inc of Remote. The full record is on the Buffer review, and the rest of the category is under best marketing tools.

Buffer pricing on the vendor's own site

Buffer pricing questions

How much does Buffer cost?: Buffer publishes 3 tiers, from Free for Free up to $10/month for Team. The entry tier costs nothing.
Does Buffer have a free plan?: Yes. The Free tier costs nothing and covers 3 connected accounts, 10 scheduled posts per channel per month, 100 content ideas. Paying starts at $5/month for Essentials.
What is the difference between Free and Essentials on Buffer?: Essentials costs $5/month against Free, and adds unlimited scheduled posts, per-channel pricing, advanced analytics, hashtag manager.
Is the Team plan on Buffer worth it?: That depends entirely on whether you need what it adds, which on the published record is unlimited team members, content approval workflows, custom access levels, branded reports. It costs $10/month against $5/month for Essentials. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Is Buffer expensive for a marketing tool?: It starts below the middle of its category. Across the 4 marketing tools in this directory that publish a starting price, the median entry point is $64/month; Buffer starts at $5/month.
Which marketing tools can I use without paying?: 2 of the 7 marketing tools listed alongside Buffer have a free tier: Instapage, Leadpages.
What am I actually paying for with Buffer?: The record lists 30 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for social media scheduling, content planning, performance analytics.
Does Buffer charge per user?: The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Buffer prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Buffer against before paying?: The closest marketing tools in this directory are Mailgun, Instapage, Hootsuite, Iterable. Each has a side-by-side comparison with Buffer covering price, platforms and features.